Lead, eCommerce, Lifecycle Marketing

Snap Inc.•Los Angeles, CA

4d•Onsite

About The Position

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class global marketing organization. With functions spanning creative, growth, media, strategy, consumer insights, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. This role sits within the broader Media & Channel Marketing organization, partnering closely with Product, Brand, and Engineering teams to deliver seamless, high-performing customer journeys for Snap’s consumer hardware and wearable products. We’re looking for a Lead, eCommerce, Lifecycle Marketing to lead strategy and execution across our owned channels (email, push, in-app, and messaging) and identity resolution to drive activation, engagement, retention, and lifetime value for consumer hardware and wearable products, including Spectacles. You will be responsible for building data‑driven lifecycle programs across the full customer journey—from pre‑purchase education and consideration through onboarding, utilization, and long‑term loyalty. You’ll partner cross‑functionally with Product, Brand, and Analytics teams to design, launch, and optimize programs that deepen customer relationships and deliver measurable business impact. This role reports to the Senior Manager, eCommerce & Digital Marketing and plays a key part in Snap’s strategy. What You’ll Do Lead CRM & lifecycle strategy for Snap’s consumer hardware, defining the roadmap, campaign calendar, manage partnerships, and channel mix across email, push, in‑app, and messaging. Design full‑funnel lifecycle journeys (welcome, onboarding, education, cross‑sell, winback, loyalty) that move customers from first touch to purchase and advocacy. Own segmentation and targeting based on behaviors, preferences, and value, and to unlock personalized experiences at scale. Develop a robust experimentation agenda (A/B and multivariate tests) across messaging, creative, frequency, and journey design to continuously improve activation, retention, and LTV. Partner with Brand and Product teams to connect on‑site, in‑app, and post‑purchase experiences, ensuring lifecycle programs are tightly integrated with product surfaces and checkout flows. Collaborate with Creative, Brand, and Regional Marketing to ensure communications are on‑brand, locally relevant, and aligned with broader campaigns and product narratives. Define and own CRM KPIs, including activation rates, engagement, repeat purchase, churn, unsubscribe, and revenue contribution; build dashboards and regular readouts for key stakeholders. Work closely with Marketing Operations / MarTech to ensure the right tools, integrations, and data pipelines are in place to power personalization, triggered experiences, and measurement. Manage day‑to‑day campaign operations (briefing, QA, deployment, QA, and post‑campaign analysis) in partnership with internal teams and external vendors as needed. Shepherd privacy‑ and trust‑forward practices in CRM, ensuring programs respect user choice and comply with evolving regulatory and platform requirements.

Requirements

Strong lifecycle strategy and CRM channel expertise (email, push, in‑app, messaging) with a deep understanding of how to orchestrate journeys across touchpoints.
Proven ability to combine creativity with analytics—you’re as comfortable building a test plan and reading a dashboard as you are crafting a compelling brief.
Highly collaborative operator who can influence and align cross‑functional partners across Product, eCommerce, Brand, Analytics, and Regional Marketing.
Analytical and hypothesis‑driven mindset, with a knack for spotting insights, translating them into clear opportunities, and operationalizing them into experiments and programs.
Strong communication and storytelling skills, able to synthesize complex data and trade‑offs into clear narratives and recommendations for senior stakeholders.
Comfort operating in a fast‑paced, ambiguous environment, balancing strategic thinking with hands-on execution.
8+ years of experience in CRM, lifecycle, retention, or growth marketing roles, ideally within consumer, eCommerce, hardware, or subscription/SaaS businesses.
Demonstrated track record of designing and scaling lifecycle programs that drive measurable improvements in activation, retention, repeat purchase, and/or LTV.
Deep experience with email and push marketing, including segmentation, triggers, dynamic content, and deliverability best practices.
Hands‑on experience with experimentation and optimization (A/B testing, incrementality, cohort analysis) and using data to inform roadmaps and prioritization.
Proficiency with CRM and analytics platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo, or similar) and comfort partnering with technical teams on data and tooling.
Strong quantitative skills, including the ability to define KPIs, interpret dashboards, and partner with Analytics to build insights and recommendations.

Nice To Haves

Experience in luxury, tech, or lifestyle consumer goods marketing.
Strong leadership and stakeholder management skills across global teams.
Data-driven, strategic thinker comfortable in both creative and analytical domains.
Excellent communication and storytelling skills, with the ability to influence and inspire across teams.
Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences.

Responsibilities

Lead CRM & lifecycle strategy for Snap’s consumer hardware, defining the roadmap, campaign calendar, manage partnerships, and channel mix across email, push, in‑app, and messaging.
Design full‑funnel lifecycle journeys (welcome, onboarding, education, cross‑sell, winback, loyalty) that move customers from first touch to purchase and advocacy.
Own segmentation and targeting based on behaviors, preferences, and value, and to unlock personalized experiences at scale.
Develop a robust experimentation agenda (A/B and multivariate tests) across messaging, creative, frequency, and journey design to continuously improve activation, retention, and LTV.
Partner with Brand and Product teams to connect on‑site, in‑app, and post‑purchase experiences, ensuring lifecycle programs are tightly integrated with product surfaces and checkout flows.
Collaborate with Creative, Brand, and Regional Marketing to ensure communications are on‑brand, locally relevant, and aligned with broader campaigns and product narratives.
Define and own CRM KPIs, including activation rates, engagement, repeat purchase, churn, unsubscribe, and revenue contribution; build dashboards and regular readouts for key stakeholders.
Work closely with Marketing Operations / MarTech to ensure the right tools, integrations, and data pipelines are in place to power personalization, triggered experiences, and measurement.
Manage day‑to‑day campaign operations (briefing, QA, deployment, QA, and post‑campaign analysis) in partnership with internal teams and external vendors as needed.
Shepherd privacy‑ and trust‑forward practices in CRM, ensuring programs respect user choice and comply with evolving regulatory and platform requirements.

Benefits

Snap Inc. is its own community, so we’ve got your back!
We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

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