Lead Digital Product Manager - Lead Alerts & Messaging

Wells Fargo•Minneapolis, MN

1d•$119,000 - $224,000•Hybrid

About The Position

About this role: The Alerts & Messaging Product Team is responsible for developing and delivering critical, customer servicing communications via email, SMS, secure inbox, and mobile push notifications. These experiences support customers across key moments in their financial journey by ensuring timely, accurate, and relevant communications in support of all lines of business. As a Lead Digital Product Manager, you will play a pivotal role in enabling delivery across the Alerts & Messaging ecosystem, with a strong focus on the Consumer Banking and Lending business line. This role blends product leadership, requirements ownership, delivery governance, and operational rigor to ensure messaging initiatives are well-defined, well-governed, and successfully delivered. This role requires a strong self-directed product leader who can independently drive outcomes while also providing leadership, mentorship, and influence across a highly matrixed, cross‑functional environment. In this role, you will: Serve as a Lead Alerts Product Manager, accountable for defining, delivering, and supporting digital messaging across multiple lines of business Act as the Alerts and Messaging subject matter expert, guiding partners through requirements definition, prioritization, and implementation Own messaging for a broad portfolio of partner groups, including ATM, Branch, Commercial Bank, Contact Centers, Operations, Deposits, Fraud & Claims, and Small Business. Manage a large, complex portfolio of concurrent initiatives across multi‑year roadmaps, balancing competing priorities and dependencies while consistently maintaining high standards for quality, cohesion, and customer experience. Own the full messaging product lifecycle, from requirements elicitation through delivery, launch, and ongoing production support Leverage AI-powered tools and data-driven workflows to improve product discovery, prioritization, and delivery—driving greater efficiency, speed, and accuracy across planning, execution, and decision-making. Lead customer-centric product strategies with a strong focus on mobile and digital engagement

Requirements

5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Strong experience with alerts, messaging, or digital communications (email, SMS, push notifications)
Background in financial services or other highly regulated, consumer‑focused industries
5+ years' experience working in Agile delivery environments (Scrum, scaled Agile, or similar)
Advanced experience managing product documentation, intake processes, or requirements repositories
Strong experience with content and collaboration platforms (e.g., SharePoint or similar tools)
Strong organizational skills and attention to detail, with the ability to maintain clear, accurate documentation
Demonstrated ability to negotiate, influence, and build strong partnerships across business and technology teams
Proven ability to lead complex initiatives and influence outcomes across a matrixed organization
Strong analytical, problem‑solving, and decision‑making skills
Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly

Responsibilities

Serve as a Lead Alerts Product Manager, accountable for defining, delivering, and supporting digital messaging across multiple lines of business
Act as the Alerts and Messaging subject matter expert, guiding partners through requirements definition, prioritization, and implementation
Own messaging for a broad portfolio of partner groups, including ATM, Branch, Commercial Bank, Contact Centers, Operations, Deposits, Fraud & Claims, and Small Business.
Manage a large, complex portfolio of concurrent initiatives across multi‑year roadmaps, balancing competing priorities and dependencies while consistently maintaining high standards for quality, cohesion, and customer experience.
Own the full messaging product lifecycle, from requirements elicitation through delivery, launch, and ongoing production support
Leverage AI-powered tools and data-driven workflows to improve product discovery, prioritization, and delivery—driving greater efficiency, speed, and accuracy across planning, execution, and decision-making.
Lead customer-centric product strategies with a strong focus on mobile and digital engagement