Lead Digital & Performance Marketing

Dr Reddy's Laboratories Limited • Princeton, NJ

93d

About The Position

The Lead Digital & Performance Marketing role is a great opportunity for someone who enjoys building & scaling consumer brands. Our aim is to grow a portfolio of brands profitably and with self-sustaining business practices. The right candidate for this role has experience in building new brands on D2C, Amazon and retailer.coms via a mix of channels including TV, audio, search, social, retail media and CRM. We are looking for a person who operates with the mindset of an owner and entrepreneur, moves with agility and openness to testing & learning, understands and cares about the consumer and competitive landscape to develop better solutions for the consumer, has high comfort level moving between strategy & implementation, and provides thought leadership and best practices across the business.

Requirements

• Bachelor’s degree in Marketing preferred
• 10+ years Consumer Marketing experience
• Experience leading brands with strong sales from D2C, retailer.com and Amazon
• Experience with deployment of apps, software development & site development
• Relevant experience in digital marketing and eCommerce
• Deep digital & performance marketing including SEM, SEO, GEO, PPC, Affiliate, Email & SMS marketing
• Experience with industry-leading technology stacks & tools including Google Analytics, Google Ads, Meta Ads Manager, Klayvio & Shopify

Nice To Haves

• Experience in pharma/OTC and women’s wellness
• Direct media buying & optimization experience a plus (Retail Media, Google Search & Meta)

Responsibilities

• Develop and execute media strategies across channels & media types including search, social, display, retail media and programmatic
• Forecasts spend and performance, ensuring alignment with business goals and seasonal priorities
• Own media budget allocation across channels and retail partners
• Align media investments with retailer priorities, product launches, and promotional calendars
• Drive campaign planning, execution, and optimization to meet performance KPIs (ROAS, CPA, CTR, etc.)
• Ensure best in class content and brand presence online
• Ensure optimized product content, imagery, and SEO on retailer.com platforms
• Support digital shelf strategy including ratings & reviews, search performance, and content health
• Monitor and improve product detail pages (PDPs) to ensure brand consistency and conversion optimization
• Manage ongoing health & optimization of multiple brand websites and apps
• Proactively optimize consumer experience and journey on D2C websites and apps that drive engagement, conversion & loyalty
• Own and provide clear analysis of site performance
• Lead developer team to make needed changes to sites
• Manage relationships with external agencies, retail media networks and content syndication partners
• Deliver ongoing reporting & analysis of business performance with clear actionable insight to deliver business goals

Benefits

• Competitive total rewards package including base salary determined on the basis of role, experience, skill set and location
• Annual discretionary bonus
• Comprehensive health care coverage
• Retirement savings plan
• Leave benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees