Lead, Digital Marketing

Spring Health • New York City, NY

371d • $127,400 - $165,700

About The Position

As the Digital Marketing Lead, you will lead and optimize our digital acquisition and conversion strategy across SEM, social media advertising, display, paid media, and other emerging paid channels. You will work closely with cross-functional teams to accelerate growth, improve ROI, and enhance customer acquisition and conversion. This role requires a highly analytical, creative, and forward-thinking individual with a proven track record of scaling digital marketing initiatives in a fast-paced, high-growth environment.

Requirements

• 8+ years of digital marketing experience in a B2B environment, with a strong record of managing and scaling digital acquisition strategies across SEM, paid social, display, and other paid channels.
• Highly data-driven, with a proven ability to analyze and interpret complex data, optimize campaigns based on performance insights, and use metrics to drive informed decision-making.
• Deep understanding of digital marketing platforms and tools, including Google Ads, LinkedIn Ads, programmatic advertising platforms, and analytics tools like Google Analytics. Experience with A/B and multivariate testing is essential.
• Ability to balance big-picture strategy with hands-on campaign management, aligning digital efforts with business growth goals while optimizing for efficiency and effectiveness.
• Proven success in partnering with product marketing, demand generation, ABX, web, finance, and analytics teams to align on goals and drive cohesive, revenue-focused campaigns.
• Forward-thinking and eager to experiment with new channels, ad formats, and digital strategies to stay ahead in a fast-paced, competitive landscape.
• Strong communication skills with the ability to articulate complex data and campaign performance insights to a diverse set of stakeholders.
• Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

Responsibilities

• Own and evolve the digital marketing strategy, including paid media, paid search, paid social, display, and content syndication, with the goal of driving qualified opportunity and pipeline and supporting business growth.
• Plan, launch, and optimize B2B campaigns across digital channels, collaborating with internal teams to ensure alignment with overarching marketing and sales goals.
• Use data-driven insights to create, implement, and continuously refine campaign performance, analyze trends, and adjust strategies as needed. Provide regular performance reports to stakeholders and use insights to make data-backed decisions.
• Partner closely with cross-functional teams, including product marketing, demand generation, ABX, and web, to ensure campaigns are aligned and optimized for revenue growth.
• Oversee digital marketing budgets and manage relationships with our performance marketing agency, ensuring cost-effective and impactful spend. Partner with analytics and finance teams to develop accurate forecasting, reporting, and budget management.
• Continuously stay updated on digital marketing trends, tools, and technologies; proactively test and implement new channels, ad formats, and leverage A/B and multivariate testing to enhance performance and maximize budget efficiency.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring.
• Employer sponsored 401(k) match of up to 2% for retirement planning.
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies including vacation, sick leave and company holidays.
• Parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
• Access to Noom, a weight management program-based in psychology, that's tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Ambulatory Health Care Services
• Number of Employees: 1,001-5,000 employees