Lead Digital Marketing Architect

Caterpillar Inc.•Peoria, IL

About The Position

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: As the Lead Digital Architect (Marketing Data), you will define and own the end-to-end data architecture powering marketing analytics, attribution, audience segmentation, and personalized experiences. You’ll partner with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant data platforms and real-time decisioning that measurably improves campaign performance and customer LTV.

Requirements

Extensive knowledge of target architecture; ability to develop the IT blueprint and roadmap while aligning the architecture and processes with business strategies and objectives.
Extensive knowledge of processes, techniques and factors that affect data architecture; ability to design blueprints on how to integrate data resources for business processes and functional support.
Extensive knowledge of basic activities and deliverables of application design; ability to utilize application design methodologies, tools and techniques to convert business requirements and logical models into designs.
Extensive knowledge of technologies and methods to design processing mechanisms and roadmaps to execute business application systems; ability to design these roadmaps and deploy supportive interfaces for end-users to access related systems, in accordance with standards and processes
Extensive knowledge of techniques and tools that promote effective analysis; ability to determine the root cause of organizational problems and create alternative solutions that resolve these problems.
Working understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Working knowledge of tools, methods, and techniques of requirement analysis; ability to elicit, analyze and record required business functionality and non-functionality requirements to ensure the success of a system or software development project.
Extensive knowledge of Information Technology (IT) architecture; ability to design and improve organizational IT structures, supporting business operations
Typically 8+ years’ experience in application development or at least 6 years of experience with master’s degree.
Strong grasp of TOGAF, Zachman, or domain‑driven design
Extensive experience in designing and developing software using Python, SQL, Scala (typically 5+ years)
Understanding of data structures, algorithms, profiling & optimization, data modeling techniques.
Strong demonstratable experience delivering component, product, and/or enterprise architecture in public cloud and/or hybrid eco-systems.
Understanding of Agile SDLC implementation in public cloud eco-system including environments management, test automation, peer review, CI/CD, resource optimization, etc.
Must have excellent communication and influential skills

Nice To Haves

Cloud & Storage: Azure or GCP or AWS; Lakehouse: Snowflake
MarTech/AdTech & CDP: Salesforce Marketing Cloud, Any Activation Platform.
Ability to design end to end digital ecosystems that align technology with business strategy.

Responsibilities

Lead the end‑to‑end Marketing Data Architecture, defining scalable frameworks and data structures that enable seamless activation, analytics, and cross‑channel orchestration.
Establish and evolve Customer 360 and identity‑resolution capabilities, ensuring unified customer profiles that power personalization, targeting, and measurement across the digital ecosystem.
Architect real‑time activation and personalization pipelines, enabling event‑driven experiences, dynamic segmentation, and rapid decisioning across MarTech and AdTech platforms.
Develop analytical data models that support reporting, advanced analytics, and data science, ensuring high‑quality, well‑governed datasets for stakeholders across marketing, sales, and product teams.
Integrate MarTech and AdTech ecosystem components, ensuring seamless data flow, interoperability, and aligned architecture across CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms.
Lead the design and expansion of cloud data platforms and lakehouse architectures, enabling scalable ingestion, transformation, storage, and activation of large‑scale marketing datasets.
Ensure privacy, compliance, and consent‑management foundations are embedded into all data flows, aligning with global regulations and internal governance standards.
Apply ML and AI techniques to power marketing use cases, such as predictive targeting, look‑alike modeling, churn prediction, content recommendations, and budget optimization.
Drive security and governance practices, ensuring data protection, role‑based access, quality controls, and consistency across the marketing technology stack.
Provide strong stakeholder leadership, partnering with marketing, product, engineering, analytics, and external vendors to shape strategy, align roadmaps, and deliver enterprise‑scale digital marketing capabilities.