About The Position
As a Lead Digital Customer Growth partner, you will drive AT&T’s digital Internet retention strategy across a broad portfolio of products and strategic initiatives. In this role, you’ll lead high‑impact efforts, collaborating with cross‑functional teams to shape and execute digital strategies that strengthen customer retention in both emerging and established markets. The ideal candidate brings strong business acumen and a holistic understanding of digital ecosystems, enabling them to identify growth opportunities, streamline execution, and advance AT&T’s broader business objectives. You will serve as a connector, strategist, and executor—bridging product concepts, digital campaign planning, and customer experience to deliver measurable business outcomes. You’ll lead the creation and delivery of digital retention strategies across web and app experiences, working across the organization to reduce churn, increase saves, and ensure alignment through an omnichannel approach.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience (6+ years) in digital marketing, ecommerce, or related fields.
- Strong analytical skills and proficiency with data analytics tools like Adobe Analytics.
- Strategic thinking with tactical execution ability.
- Familiarity with A/B testing, and content management and agile best practices.
- Excellent project management and organizational abilities.
- Effective communication and collaboration skills.
- Executive presence with the ability to communicate concisely.
- Collaborative mindset and ability to influence senior leaders.
- Ability to work autonomously, take initiative, and thrive in a fast-paced environment.
- Proactive problem-solver comfortable with ambiguity.
- Strong verbal and written communication skills.
- Expertise in Microsoft Office suite
Responsibilities
- Manage the digital retention strategy for Broadband
- Identify development work needed within app and web for potential engagement, offer inclusion, churn models, etc.
- Gather insights to improve customer experience and address potential issues
- Establish, implement, and optimize A/B testing strategies and work across propensity models to build, optimize and include AI to drive retention performance
- Monitor campaign KPIs and report key issues and performance to key stakeholders
- Increase CLTV and reduce churn through engaging customer and repeat purchases
- Work with marketing, insights, brand, content management, personalization, development, marketing teams to establish Digital Retention Roadmap
- Work with CARE and CLM marketing on retention offer alignment
- Collaborate with engineering, data and analytics teams to enhance technical capabilities including but not limited to dynamic product recommendations, promo and offer implementation, and advancing event and model-based triggers and segmentation
- Oversee implementation of new tools and technologies to support digital retention efforts
- Partner and work across the BSSE roadmap to ensure digital retention strategy requirements
- Collaborate with product, marketing, analytics, and digital teams to identify, strategically define, and prioritize growth opportunities across AT&T’s digital channels.
- Lead cross-functional workstreams to translate business objectives into actionable digital plans, including campaign development, content creation, and digital capabilities
- Assess and address digital readiness, identifying and closing critical gaps to ensure successful launches and ongoing performance.
- Serve as a business-minded advisor and liaison between product development, marketing, and digital execution teams to drive cohesive customer growth strategies.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
