Lead Digital Customer Growth - Consumer Offer Strategies

AT&T•Dallas, TX

39d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered At AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. Overall Purpose: Help lead the enhancement of consumer digital offer strategies with a primary focus on measurement, analytics, and testing. Work with partner analytics teams to establish and track internal roadmap of new data modeling, performance dashboards, and reporting capabilities to enhance visibility into Digital offer performance. Develop and implement a comprehensive testing roadmap to accurately assess incremental impact and inform future strategies. Collaborate cross functionally with teams to deliver insights and improve data-driven decision-making.

Requirements

Bachelor's degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.

Responsibilities

Develop requirements, partner in designing and enhancing offer performance dashboards to provide actionable insights.
Improve reporting sophistication by integrating advanced analytics and visualization for real-time performance tracking.
Model and forecast promo performance, including financial impact, incrementality, and efficiency.
Prepare and distribute weekly performance reports across full suite of Wireless & Wireline promotions.
Develop a robust testing roadmap to measure true incrementality of offers across various channels, locales, and inform development roadmap for Digital capabilities.
Set standards for success criteria of experiments to validate offer effectiveness.
Partner with testing teams to refine test design and ensure data integrity.
Assist with quarterly consumer offer plans by supplying data-driven insights and incrementality learnings.
Monitor launched offers against forecasts; inform optimization efforts based on performance and test results.
Provide prioritization guidance for offer display and placement based on full-funnel performance metrics.
Work closely with Marketing, Product, Engineering, Finance, and Operations to align measurement frameworks with business objectives.
Communicate offer performance, test results, and new opportunities in clear, digestible formats for executive and execution teams.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone