AT&T is looking for a Lead in the Digital Consumer Go-to-Market team focused on driving brand and value proposition initiatives. In this position, you will collaborate closely with cross-functional teams—including marketing, mass markets, product partners, and internal digital organization stakeholders—to ensure seamless alignment and execution of consumer go-to-market initiatives. Expectations for this role include planning, collaborating and executing the end-to-end digital customer journey, proactively solving problems, managing multiple initiatives with strong organizational skills, and communicating effectively. To succeed, you should have a passion for delivering a first-class customer experience and be able to drive impactful initiatives from concept to completion.