The Data Scientist role at Bread Financial is responsible for generating data-driven insights to support enterprise data science needs within the organization. The Lead Data Scientist is pivotal in generating insights and supporting the enterprise's data science needs, as well as enhancing the team's industry competence through research in Artificial Intelligence (AI). The Data Science team, through this role, supports Marketing by developing predictive and prescriptive models that optimize campaign performance, enable targeted and personalized marketing, and provide actionable insights for acquisition, engagement, and retention strategies. They leverage advanced analytics, AI/ML tools, and secure data-sharing environments to enhance decision-making and drive measurable business outcomes.