Lead, Data and Deployment Operations

Chamberlain Group•Oak Brook, IL

2d•$102,600 - $165,375

About The Position

This is a role within Chamberlain Group's Marketing function. This role is ideal for a hands on CDP practitioner who can manage data pipelines, define audience logic, and operationalize customer data across marketing and lifecycle channels to drive measurable engagement and performance. This role will (i) Serve as the primary power user of the Customer Data Platform (CDP), ensuring optimal configuration and utilization of its features by Marketing and other teams (ii) Manage end-to-end CDP workflows including data ingestion and integration requirements, audience segmentation, and activation and ensure outputs reliably support marketing and business use cases. (iii) Partner with IT and the rest of the Marketing org to translate personalization and measurement needs into CDP-ready requirements (events, attributes, audiences, and activation specifications), enabling execution.

Requirements

Bachelor’s Degree in Marketing, Digital Technology or related field
5+ years of experience in customer data platforms with1+ years' experience leading projects and enhancements for customer data platforms.
Experience with Agile process in a product owner or business analyst capacity
8+ years of experience including extensive knowledge of marketing technology implementation
Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
Proven experience driving marketing transformation initiatives in large, matrixed organizations
Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Ability to work in matrixed organization
Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders
An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change.
Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy
Ability to travel 10% - internationally and domestically

Nice To Haves

Working knowledge of SQL and Tealium tag manager
Understanding of Agile methodology and experience in Workfront are a plus

Responsibilities

Work with a team of CDP engineers and analysts to build integrations, deploy tags, and create audiences
Work on continuous improvement efforts across teams to enhance efficiencies and support business strategies via our CDP
Be the subject matter expert on what’s possible with our existing data and technology and what’s needed to meet evolving requirements, educating stakeholders and partnering with them to shape requests for enhancements
Working with stakeholders, prioritize internal IT and vendor work for the CDP with a focus on achieving business goals and KPIs
Ensure best practices are followed in development and use of the CDP, including in audience requirements and execution; Champion marketing audiences across channels to ensure commercial teams are aware of available audiences and encourage the adoption of marketing audiences as new audiences are available
Oversee weekly ticket grooming and backlog prioritization sessions to support marketing strategy and program initiatives
Monitor and analyze CDP performance metrics to optimize audience targeting, segmentation accuracy, and marketing effectiveness
Stay up to date on best practices and emerging trends to recommend enhancements and improvements
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Group’s reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.