Lead Creative Direction, Ad Sales

DIRECTV-posted 2 days ago
$116,380 - $174,570/Yr
Full-time • Manager
Hybrid • New York, NY
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The DIRECTV Ad Sales organization is seeking an experienced and driven Lead Creative Direction to join our Ad Sales Marketing team. This role will focus on shaping and elevating our brand across every touchpoint— digital, web, motion, social, experiential, and campaign storytelling. The ideal candidate for this role is a hands-on creative leader who thrives on turning complex TV/ad tech concepts into compelling, visually cohesive work that drives impact. This position plays a crucial role in our organization's success by increasing brand awareness, commercial consideration, and thought leadership for DIRECTV Advertising.

  • Lead the creative development process and design execution across campaigns, digital experiences, video, websites, print, and event activations, ensuring consistency across all deliverables.
  • Partner with Marketing, Product, Sales, and various cross functional teams to translate strategic objectives and technical value propositions into bold engaging creative concepts.
  • Oversee multiple large-scale projects from concept to completion by successfully managing and guiding both internal and external resources (i.e. freelancers, agencies, vendors, etc.).
  • Own and evolve the DIRECTV Advertising visual identity, ensuring a fresh, unified look and feel across all marketing channels.
  • Serve as the liaison between the Marketing team and respective agencies, freelancers, or various creative professionals.
  • Direct or create motion graphics and animations that simplify complex stories and bring the DIRECTV Advertising brand to life.
  • Partner with respective Marketing teams to lead and manage the development of Sales collateral, materials, and support for various cross-channel marketing tactics (i.e. paid media, trade marketing, op-eds, bylines, social media cards, B2B website, etc.) that successfully drive marketplace perception and visibility.
  • Collaborate with DIRECTV Corporate branding teams to ensure alignment and consistency.
  • Oversee project management for all design needs (assessing workflow, assigning project workloads, hiring/managing freelancers/graphic designers/artists or other creative professionals while monitoring deadlines and budgets).
  • Become fluent in all DIRECTV offerings and our advanced ad product solutions to best serve clients' objectives and needs.
  • 3 – 5 years required, 5+ years desired, design experience in advertising, technology, or a similar area of responsibility.
  • Understanding of industry trends and broad knowledge of the media and ad tech landscape.
  • Strong portfolio showcasing B2B, ad tech, or advertising experience across print, digital, experiential, and motion.
  • Exceptional visual storytelling, typography, and layout skills, with expertise in Microsoft (PowerPoint) and Adobe (Photoshop, InDesign, etc.) suites.
  • In-depth knowledge of brand identity/development through multichannel marketing.
  • Must be comfortable working closely with customers, senior business executives, and media.
  • Proven experience managing multiple projects and priorities in a fast-paced, collaborative environment.
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