We’re looking for a seasoned, full-funnel Lead Copywriter to join our growing Creative Marketing team in Baltimore, MD. If you're a multi-disciplinary writer with a passion for financial services (or similar highly regulated industry) and a track record of crafting clear, compelling, human-centered work across digital experiences — we’d love to meet you. In this role, you’ll help shape the voice of OneMain Financial across the customer journey, from brand storytelling through to UX copy. You’ll bring a strong portfolio that showcases your skills in brand identity, email, social content, and product writing. You’ll collaborate with creative leadership, marketers, product teams, and stakeholders to create experiences that are clear and conversion-driven, reflect deep awareness of our customers’ financial realities, and drive both business- and customer-oriented solutions. To thrive in this role, you should be excited to dig into the weeds of copy projects, possess the ability to simplify complex ideas, and demonstrate the agility to collaborate with design, product, and UX teams in an iterative environment. Your contributions at OneMain will be instrumental in positioning our brand as a leader in the evolving digital lending space. In the Role Partner with marketing managers, creative directors, designers, and key stakeholders to craft copy that elevates the brand proposition across channels Write compelling, on-brand content across email, mobile, social, and other key touchpoints in the customer journey Translate strategic goals and customer insights into clear, engaging copy that supports both business outcomes and user needs Collaborate with UX teams to ensure language enhances the customer experience and aligns with OneMain’s voice Contribute to and help evolve copy standards, voice guidelines, and messaging systems for consistency across platforms Lead and participate in concept development — from big ideas to button copy — with a willingness to iterate quickly and thoughtfully Help steward the creative process from concept through execution, ensuring final work is polished, purposeful, and brand-right Act as a champion for OneMain’s brand voice within the organization, advocating for clarity, empathy, and creativity in every message