Lead Copywriter | BETA Culture

BETA TechnologiesSouth Burlington, VT
1d$80,000 - $110,000

About The Position

At BETA Technologies, we apply our intellectual curiosity, passion for aviation, and commitment to sustainability toward a shared mission of revolutionizing electric aviation. Regardless of the position one holds, each team member brings their talent and desire to positively impact the environment and lives of others in a refreshing, vibrant, and inclusive culture. The Lead Copywriter is responsible for creating and managing written content across BETA’s digital and print marketing channels while maintaining a consistent brand voice, tone, and style. This role works closely with cross-functional teams, subject-matter experts (SMEs), and copy editors to translate complex technical information into clear, compelling content for a wide range of audiences, including the general public, industry experts, and customers. This is a senior role with significant ownership and influence. The Lead Copywriter will produce high-quality, often high-volume content while establishing efficient workflows for collaboration across teams. As the function grows, this role may expand to include hiring, managing, and mentoring additional copywriters.

Requirements

  • 7+ years of professional copywriting or content writing experience at a senior level.
  • Experience working in technical or highly regulated environments.
  • Exceptional writing and editing skills, with a demonstrated ability to define and maintain a brand voice.
  • Proven experience writing strategically for diverse audiences and channels.
  • Strong ability to manage multiple requests and collaborate cross-functionally.
  • Excellent interpersonal and communication skills.
  • Ability to work independently with minimal oversight.
  • Comfortable being highly hands-on while helping shape longer-term content structure and strategy.

Nice To Haves

  • Experience in aerospace, aviation, advanced technology, or sustainability-focused industries.
  • Experience with SEO strategy and content optimization.
  • Experience managing or mentoring other writers.
  • Experience writing UX copy or conversion-focused web content.

Responsibilities

  • Own and steward BETA’s brand voice across the website, newsletters, blogs, campaigns, and other channels.
  • Write and edit copy for web pages, email newsletters, blog posts, case studies, headlines, and microcopy.
  • Balance clarity and accessibility with the technical depth required to build credibility with industry audiences.
  • Establish and manage workflows to prioritize and deliver copy requests from multiple teams and stakeholders.
  • Partner closely with the Web team to improve page structure, storytelling, and overall clarity.
  • Collaborate on site-wide narrative strategy, including how content guides user attention and builds trust.
  • Adapt tone and style based on channel, audience, and objective.
  • Apply SEO and LLM-optimized best practices while keeping copy natural, engaging, and readable.
  • Edit and review content in partnership with the copy editor to ensure consistency, accuracy, and alignment with legal and regulatory requirements.
  • Manage tight deadlines and shifting priorities in a fast-paced environment.
  • Hire, mentor, and lead additional writers as the copy function scales.

Benefits

  • BETA offers a competitive Total Compensation package designed to support you now and as you grow with us.
  • This role includes both Restricted Stock Units and Performance Stock Units for all full-time team members, so everyone shares in our success.
  • You’ll have access to onsite healthcare in Vermont, comprehensive medical coverage, dental and vision, short- and long-term disability, and paid parental leave.
  • We also take care of the everyday details with daily lunch provided, and yes—flight lessons are part of the experience, along with a range of additional perks that make work here genuinely rewarding.
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