Lead Copywriter, Amazon Private Brands
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About The Position
The WW Amazon Private Brands Marketing Organization is seeking an experienced and highly motivated senior copywriter to join their global creative team. They will be responsible for leading the end-to-end copywriting for one of our flagship brands. This includes defining the strategy for editorial branded content, detail pages, and packaging, as well as writing the supporting copy. The right person for this role will have a track record of leading the copywriting strategy for a global world-class brand. They should have experience not only defining, but also drafting copy lines to reflect their strategy, and experience copywriting for different parts of the customer journey, from upper-funnel brand communications on social media to lower-funnel packaging copy and detail page copy. They must be adept at both short-form and longer-form copy, with experience using tools including generative AI to help scale. They should be confident presenting their work to senior leaders, and should be able to debate and defend their copy to get the right result for customers.
