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AXS is looking for a Lead Conversion Rate Optimization Analyst experienced in data-driven growth marketing with a proven track record of driving revenue across new and existing consumers through conversion rate optimization. The Lead Analyst will spearhead our efforts in elevating our US and International experience. This pivotal role will be instrumental in driving conversion optimization initiatives to propel our brand to new heights. Responsibilities include meticulous analysis of website performance, pinpointing conversion barriers, and implementing robust strategies to amplify user experience and bolster conversion rates. A profound grasp of eCommerce best practices, website analytics, and a keen understanding of user behavior analysis are essential for success in this role. This role is part of the Product team and provides a unique opportunity to assume ownership of key business aspects for a renowned brand in an existing industry and contribute to impactful projects that shape our digital footprint. The Lead Conversion Rate Optimization Analyst will plan and execute comprehensive CRO strategies, leveraging data insights to identify and address conversion opportunities. This includes presenting strategic recommendations to leadership to align CRO initiatives with overarching business objectives. The analyst will establish and refine streamlined processes, governance models, and testing frameworks to efficiently scale CRO efforts. Monitoring and reporting on weekly and monthly key performance indicators (KPIs) pertaining to CRO, conversion rates, ROI, frustration scores, NPS, and LTV will be crucial, as will striving for ongoing enhancement of performance of sales and checkout funnels. The role also involves designing and overseeing the execution of A/B and multivariate tests, personalization strategies, and experimentation to optimize digital properties while measuring the impact of changes on conversion rates. The analyst will refine ongoing testing as needed, interpret test results, and iterate on strategies to achieve ongoing improvements. Utilizing A/B testing, user feedback, and analytics to inform and guide CRO initiatives is essential, as is forecasting and reacting to market trends, ideating user journey optimization initiatives, and prioritizing new features and functionalities. Collaboration with product and business teams to align CRO strategies and ensure cohesive and efficient execution of optimization strategies and A/B testing is also a key responsibility. Staying abreast of industry trends, best practices, and emerging technologies in CRO will be vital for success in this role.
