Lead Conversion Manager

Housemax Funding•Austin, TX

1d•Onsite

About The Position

About HouseMax Funding HouseMax Funding is a leading hard money lender focused on empowering real estate investors with fast, flexible financing solutions. Headquartered in Austin, Texas, we’ve funded over $2 billion across thousands of loans, making us one of the most trusted names in the industry. Our team combines deep expertise in real estate and lending with a passion for innovation and growth. Joining HouseMax means becoming part of a high-performing team that values transparency, speed, and customer success. If you thrive in a fast-paced environment and want to make a measurable impact, we’d love to hear from you. Role Overview As a Lead Conversion Manager, you will play a critical role in maximizing the performance of our digital funnels and lead lifecycle—from inbound engagement through closing and post-sale follow-up. Your mission is to analyze user and lead behavior, identify friction points, and implement strategies that accelerate conversion and revenue growth.

Requirements

3–7 years experience in sales operations, funnel optimization, growth, or performance marketing.
Experience in financial services, lending, fintech, or a similarly regulated environment preferred.
Strong analytical skills, able to turn data into insights and actionable strategies.
Proficiency with CRO and analytics tools (e.g., Google Analytics, Hotjar, Heap, Optimizely, VWO, HubSpot, Webflow, or similar).
Experience in A/B testing frameworks, statistical significance evaluation, and experiment design.
Comfortable working cross-functionally with marketing, sales, design, and product teams.
Excellent communication and presentation skills.
Knowledge of borrower psychology, digital UX, and trust-building best practices.
Proficient in CRM systems (e.g., Salesforce) and marketing automation platforms (HubSpot, Marketo, etc.).
Skilled in building dashboards and interpreting funnel performance data.
Action-oriented and comfortable in a fast-paced, high-growth environment.

Nice To Haves

Experience in financial services, lending, fintech, or a similarly regulated environment preferred.

Responsibilities

Funnel Optimization & Analytics Analyze performance across all funnel stages (lead ? contact ? application ? approval ? funding ? repeat borrower).
Study user and lead behavior using heatmaps, session recordings, analytics dashboards, and funnel reports to uncover friction and drop-off points.
Assess lead quality by source and channel; share actionable insights with leadership.
Develop and maintain dashboards and reporting frameworks for continuous insights.
Establish benchmarks for lead response time, contact rate, application completion, approval rate, and funding conversion.
Lead & Application Flow Optimization Optimize how leads are routed, nurtured, and re-engaged across marketing automation and CRM systems.
Reduce time to application and ensure borrowers understand requirements for speed-to-close (docs, credit pulls, appraisals, property details, etc.).
Partner with Sales/Loan Officer team to align CRO opportunities with borrower expectations and underwriting realities.
Revenue & Loan Performance Impact Improve metrics tied to revenue, including lead-to-app rate, app-to-approved rate, approved-to-funded conversion, cost per funded loan, and repeat borrower rate.
Identify borrower behavior trends (timeline sensitivity, credit hesitations, documentation friction, confidence gaps) that impact closing probability.
Cross-Functional Collaboration Work closely with Marketing to improve messaging consistency across all borrower touchpoints.
Collaborate with Sales, Marketing, and Operations teams to identify and resolve friction in handoffs, communication gaps, and site changes.
Gather feedback from sales reps to inform campaign optimization and training.
Monitoring & Reporting Track conversion rates, funnel drop-off, test performance, revenue per visitor, and customer journey quality.
Provide ongoing reporting and actionable recommendations to leadership.