Lead Content Strategist

SeatGeek

95d • $96,000 - $139,000

About The Position

As the Lead Content Strategist at SeatGeek, you’ll play a pivotal role in shaping and scaling the content that fuels SeatGeek’s growth, with a specific focus on driving visibility in AI-powered search. Your work will center on identifying high-impact content opportunities that improve SeatGeek’s discoverability through strategic research, actionable insights, and industry expertise. You’ll collaborate cross-functionally with product, analytics, event operations, and marketing teams to ensure our content is not only creative and fan-first, but also technically optimized for the evolving landscape of AI-driven discovery.

Requirements

• 6+ years of content marketing experience, preferably with a focus in SEO, growth marketing, and/or product.
• Enthusiasm for Live Events: You thrive on the energy of live sports and music, and appreciate the details that make events memorable.
• Strategic & Analytical Thinking Skills: You balance big-picture strategy with a sharp eye for the details that drive AI search performance.
• Relationship Building Excellence: You excel at motivating partners, colleagues, and creators to collaborate and maintain high-quality content.
• 0-to-1 Execution Skills: You’re resourceful, persistent, and creative—able to transform ideas into scalable frameworks.
• Craft-Driven Mindset: You bring a strong design sensibility and understand how UX and storytelling create immersive fan experiences.
• Curiosity for AI: You stay current on AI tools, search technologies, and content trends, and are eager to test, learn, and innovate.

Responsibilities

• Identify Content Opportunities: Lead the charge in spotting and prioritizing focus areas based on AI search trends, fan behaviors, and evolving content formats.
• Cross-Functional Collaboration: Partner with product, engineering, and analytics teams to align content initiatives with the roadmap, optimize for event discovery on search and in platform, and measure results.
• Scale What Works: Build frameworks to scale high-performing content across both integrated and non-integrated events, ensuring consistency, quality, and broad reach.
• AI Search Optimization: Stay ahead of generative AI and semantic SEO trends, implementing strategies that position SeatGeek as a trusted authority.
• Content Quality & Governance: Define and enforce content standards and usage guidelines, evangelize best practices to partners, and ensure accuracy, relevance, and rights compliance.
• Innovative Content Sourcing: Source compelling video, imagery, and descriptions from partners, fans, creators, and third-party providers. Explore public domain, creator collaborations, and AI-enabled tools for new opportunities.
• Drive Operational Efficiency: Partner with product teams to enhance tools and processes that improve how SeatGeek manages and scales content.
• Be a Thought Leader: Champion how AI and emerging technologies can elevate SeatGeek’s approach to discovery, curation, and personalization.
• Build Community: Cultivate a network of internal and external contributors who help enrich SeatGeek’s event content through insights and periodic reviews.

Benefits

• Equity stake
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching program
• Student loan support resources
• Health, vision, dental, and life insurance
• Up to $25k towards family building and reproductive health services
• Gender-affirming care support program
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $120 per month to spend on tickets to live events
• Annual subscription to Spotify, Apple Music, or Amazon music

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees