Lead, Content Library - Americas

Ashby • San Francisco, CA

5d

About The Position

Hi, I’m Anum, Head of Content & Community Content at Ashby. Over the last few years, I’ve built a content team that doesn’t operate like a traditional content function. We don’t exist to fulfill requests or chase volume — we own distinct, high-impact pillars like our Talent Trends Reports, Offer Accepted podcast, and Ashby One conference content. Each of these has a clear point of view, a strong operator behind it, and a growing presence in the market.
Today, every piece of content is created with care, but what happens after publishing is inconsistent. Our best work doesn’t always get resurfaced at the right moments. Our website structure isn’t evolving as intentionally as it should. Our YouTube and other distribution surfaces are underutilized. And the ongoing work of refreshing, optimizing, and compounding our content library often gets deprioritized in favor of shipping the next thing.
At every company I’ve led teams at, there’s always pressure to improve distribution and reach without the resources to actually do it well. And when you’re operating at the velocity and quality bar we hold ourselves to, the fatigue that hits the moment something goes live is real. So much creative energy goes into delivering the launch that the final 10% — optimizing the content, enabling it internally, and thoughtfully repurposing it over time — consistently gets deprioritized as you move on to the next piece.
This role exists to change that. We’re looking for someone to own our content library as a product. You’ll be responsible for how our content is structured, discovered, maintained, and continuously improved over time. You’ll partner closely with our existing Content Leads, but instead of owning a single pillar, you’ll ensure that everything we create compounds in value. Think of yourself as a PM or PMM for Content.
This is not a traditional content marketing role. It sits at the intersection of content, systems thinking, SEO/AEO, and product-like ownership of our website and knowledge surfaces. However, knowledge of content marketing excellence is valuable.

Requirements

• You’re energized by messy, high-potential surfaces that need structure, ownership, and a strong project manager
• You have strong instincts for AEO and want to solve for the modern LLM-powered searches in a unique way that doesn’t force content teams into building rudimentary listicles. Instead, you want to partner on innovative solutions to modern challenges.
• You enjoy both diagnosing problems and building the solution from the ground up.
• You’ve worked on or deeply understand large content libraries and how they evolve over time.
• You’re as interested in distribution and optimization as you are in creation. You’ve gotten your feet wet in understanding content but now want to specialize into being a product manager of content vs a creator of content.
• You can zoom out to define strategy and zoom in to fix details (URL structure, metadata, publishing workflows, etc.)
• You’re comfortable influencing without owning every input, which means partnering with strong ICs who own their pillars across Content, Data, Design, Product, and Marketing leadership.
• You want to build interesting solutions for how different formats are shared vs a one-size-fits-all model. Live benchmarks for data appearing differently than how we distribute all the session recordings after a Conference.
• You like the idea of owning something horizontal that makes everyone else better.

Responsibilities

• Own Ashby’s content library as a system
• Lead our approach to content optimization, AEO, and technical SEO
• Build and run a continuous content refresh engine
• Create an evergreen GTM engine for our content
• Own and evolve underutilized distribution surfaces (e.g., YouTube)
• Partner on Ashby Academy and knowledge-based experiences
• Develop new, scalable content systems (e.g., expert database, programmatic content)

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• $100/month education budget with more expensive items (like conferences) covered with manager approval.
• If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed