Lead Consumer Lifecycle Marketing Manager (Remote)

Jobgether • Lowell, MA

1d • Remote

About The Position

In this role, you will spearhead the strategy and execution of consumer-focused email and SMS campaigns that engage consumers at critical points in the car-buying lifecycle. Your work will connect consumers with accessible vehicle financing options while ensuring compliance, personalization, and measurable marketing performance. You will collaborate with cross-functional teams in a dynamic environment, leveraging data and insights to optimize campaign effectiveness and drive continuous improvement.

Requirements

• Bachelor's Degree.
• 5+ years of experience in email, SMS, or lifecycle marketing roles.
• Proven track record managing multi-stage or multi-channel consumer lifecycle campaigns.
• Experience working in a regulated or compliance-driven environment.
• Proficient in at least one marketing automation platforms (e.g., Adobe Journey Optimizer, Iterable, Braze, or similar).
• Familiarity with CRM systems, testing tools, customer data platforms, and analytics tools.

Responsibilities

• Develop, execute, and optimize lifecycle campaigns across email and SMS for known leads and prior customers.
• Create cohesive marketing journeys for prospective car buyers with vehicle, financing, and dealership related content and recommendations.
• Map and identify key moments in the car buying process to generate campaign/test ideas.
• Partner with product and marketing team members to enable ways to market vehicle inventory to consumers.
• Build segmentation and audience strategies using first-party and behavioral data to deliver timely and relevant communications.
• Collaborate with analytics to measure campaign performance, identify optimization opportunities, and develop test-and-learn frameworks for continuous improvement.
• Manage campaign builds within marketing automation platform, including list management, quality assurance, A/B testing, and performance tracking.
• Present insights and recommendations to leadership based on campaign results and customer research.

Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/dental/vision, and many nonstandard benefits.
• Opportunity to work in a dynamic and flexible environment.
• Collaborative company culture that values teamwork and innovation.
• Ongoing professional development and training opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level