Lead, Consumer Bank Strategic Programs

Regions Bank•Atlanta, GA

About The Position

At Regions, the Consumer Strategy Business Partner manages the due diligence, planning, development, socializing, and implementing of strategic business objectives. Assists in the establishment of organization objectives, in the development of organization short, medium, and long-range and strategic plans for a sub-segment of the Consumer Bank. Key to those plans is the identification of organization strengths and weaknesses, business opportunities and extensive understanding of customers and prospects. Evaluates and manages new business opportunities, initiatives, mergers, acquisitions, partnerships, alliances, and/or joint ventures within their area of responsibility. Oversees analysis covering the economics, legal, regulatory, market and competitive environment as well as internal organizational, financial, technical analysis. Monitors competitive activity and identifies client needs. Responsible and accountable for the customer segment strategy across all channels, products, programs, compliance, and support groups. This includes channel strategy, roadmap, prioritization, execution, customer experience, usability, support, vendor management, risk management and budget for their segment. Responsible for all research of their customer segment including extracting customer data and analyzing profiles to determine market segment requirements. Identifies and partners to develop targeted product offerings or marketing campaigns based on customer profiles. Provides information to sales and marketing teams to assist in the promotion of the organization's goods and/or services. Partners with other Strategists in the day-to-day performance of their jobs and leverages shared services resources in other groups for technical research and analytics needs. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. The Consumer Bank Strategy & Insights team brings an outside in, future focused perspective to Regions’ Consumer Bank—combining emerging trends, customer insights, and strategic analysis to shape long term plans and accelerate execution across Retail, Mortgage, and HiFi. We partner with senior leaders to drive strategy, enable cross functional alignment, and help the Consumer Bank deliver stronger growth and a more future ready customer experience The Lead, Consumer Bank Strategic Programs acts as a strategic operator and integrator across the Consumer Bank, to enable the Head of Consumer Bank’s strategic vision and priorities. This role leads strategic planning, tracks long term performance against strategic priorities, develops “North Star” strategies and coordinates multi year roadmaps that translate vision into execution. It functions as a central integrator across the line of business. Key responsibilities: • Lead Consumer Bank strategic planning, “North Star” strategy development, and long term roadmaps • Track long term performance and progress against Consumer Bank strategic priorities • Oversee the portfolio of strategic programs and ensure cross LOB alignment • Develop high quality strategic and executive communications • Assesses emerging strategic opportunities and translate into targeted action plan • Partner across Retail, Mortgage, HiFi, Digital, Finance, Risk, and other enablement functions to accelerate execution

Requirements

Bachelor's degree in an appropriate discipline
Seven (7) years of experience in financial services, or related industry
Three (3) years of experience in marketing, customer experience, business/product leadership, or customer analytics
Able to lead internal and cross-functional teams to be a team player
Motivated and high caliber individual will have direct responsibility to formulate Best-in-Class Customer Segmentation and proposition, deepen engagement via cross-sell and upsell, improve sales and retention, and enhance customer experience along the entire customer journey
Self-motivated, innovative, responsible, proactive, flexible, take ownership and determined to deliver assigned targets/projects
Strong analytical, problem-solving and execution skills
Strong business acumen and is customer oriented with proven track-record in attaining business results
Strong record of influencing without authority across senior leadership
Exceptional executive storytelling capability and communications
Forward looking, organized, and energized by complex strategic problems
Strong structured thinking and synthesis skills
Thrives in ambiguity and brings structure to unclear or complex problems
Known for elevating team performance through collaboration, curiosity, and sustained effort
Experience in strategy, strategic program management, consulting, or enterprise programs

Nice To Haves

Master's degree

Responsibilities

Achieves the key performance indicators (KPIs) assigned through effective deployment of customer-centric strategy
Facilitates tight collaboration across organization with business units and internal stakeholders to ensure marketing campaigns and product initiatives being in line with the experience and proposition defined for respective segments, and to ensure right fit across product portfolio, segment needs and growth targets
Develops customer journey maps to identify areas to improve, develop plans and drive change to increased customer acquisition, satisfaction, retention, and financial performance
Drives engagement, retention, deepening of existing customers and foster new customer acquisition through right segmentation & propositions, robust channel support and data-driven analytics
Defines differentiated proposition as an "all-in-one" solutions provider for their segment through advanced segmentation strategies to create a sustainable and competitive market position
Builds advanced execution plans and growth strategies backed by research, data analytics and feedback from channels and other business lines with the ultimate goals to increase relationship depth, retention, and new customer acquisition
Strengthens channel capabilities to empower seamless cross-selling journey, enable customer direct interactions and touchpoints to generate business opportunities
Guides the development and implantation of integrated marketing programs and deliver end-to-end marketing communications that shape the strategic positioning and generate business leads
Builds a customer-centric cross-selling journey to drive customer lifetime value by enhancing customer engagement and experience, to serve a large and important customer base, Maximizes untapped opportunities from existing customers base, including reactivating the inactive, and reconnecting special caring segments
Collaborates with enterprise wide partners to execute company-wide strategies
Lead Consumer Bank strategic planning, “North Star” strategy development, and long term roadmaps
Track long term performance and progress against Consumer Bank strategic priorities
Oversee the portfolio of strategic programs and ensure cross LOB alignment
Develop high quality strategic and executive communications
Assesses emerging strategic opportunities and translate into targeted action plan
Partner across Retail, Mortgage, HiFi, Digital, Finance, Risk, and other enablement functions to accelerate execution