Lead Channel Marketing

AT&T-posted 29 days ago
$116,700 - $196,100/Yr
Full-time • Mid Level
Onsite • Dallas, TX
5,001-10,000 employees
Telecommunications
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This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Overall Purpose: Design, develop and implement launch strategy and programs for Fleet and Asset Business products and services within the AT&T portfolio. These Fleet products and/or services that AT&T sells to small to large business and/or global business customers.

  • Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan. Typically viewed as product marketing initiative owner throughout the life-cycle.
  • Go to market planning and strategy: Conducts multi-year market planning and works with product managers on use case design to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.
  • Responsible for market research/PR & Analyst relations
  • Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.
  • Responsible for strategy, creation and on-going management of customer facing sales collateral, website and digital content, product/solution messaging, promotion collateral, internal content development.
  • Identifies strategies and manages direct customer marketing campaigns and works with product managers, vendors, commercialization and additional stakeholders to execute promotions and programs to drive sales and revenue
  • Provides strategic planning, identification, budget management and execution of conferences and events
  • Provides continuing product surveillance and management of established product to attain financial objectives.
  • Accountable for revenue attainment and profitability.
  • Leads cross functional teams in presentation and resolution of marketing deliverables as needed.
  • Provides readout to leadership level regarding products and plans as assigned.
  • Acts as team lead as needed to provide leadership to less experienced professionals.
  • Considered an expert within the discipline.
  • 5+ years
  • Requires bachelor's degree
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
  • AT&T internet (and fiber where available) and AT&T phone
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