Lead Category Launcher, New Verticals

Posh•New York, NY

38d

About The Position

Posh is expanding into new frontiers, and we’re looking for a Lead Category Launcher to lead the expansion into building out the supply of new event categories (ex: Art & Fashion, Fitness, Food & Drink, Networking, etc). This role is equal parts strategist, operator, and entrepreneur. You’ll be the “mini-CEO” for our next big category launch, taking a boots-on-the-ground approach to building a community of organizers, understanding their needs, and collaborating internally to evolve Posh into a valuable platform for their unique use cases. You’ll partner across teams to design, execute, and scale new business lines that shape the future of how we connect IRL. If you thrive in ambiguity, love building from zero to one, and have an analytical mind, you’ll feel right at home here.

Requirements

5+ years of experience in GTM operations, consulting, and/or banking at growth stage consumer tech marketplace companies.
3+ years of experiencing launching and scaling new business lines, categories, or products.
Excellent communicator and negotiator; you are highly capable of building external relationships from 0 and aligning internal teams.
Strong project management skills; you thrive juggling multiple priorities and cross-functional stakeholders.
Sharp analytical chops; you have an uncanny ability to spot trends across large datasets and turn them into strategic and operational decisions.
Entrepreneurial mindset; you’re scrappy, creative, and driven by results.
Thrives in ambiguity and loves building systems from scratch.

Nice To Haves

If you have experience as a GTM operator at the following companies (or similar), you’ll be a great fit: DoorDash, WhatNot, Airbnb, Etsy, Ebay, Amazon, Square, Stripe

Responsibilities

Build the playbook by designing and documenting standard operating procedures (SOPs) for acquiring, supporting, and scaling new category organizers.
Execute local activations across the country to drive community among new category organizers and drive growth.
Partner with marketing to craft offerings and incentives that drive brand awareness and alignment across new categories.
Develop repeatable frameworks that mold existing sales, community, and customer success playbooks to the unique needs of new category organizers.
Build and maintain P&L ownership for the category, defining and delivering growth and profitability targets.
Prospect, pitch, and onboard high-value organizers across new categories.
Develop frameworks to overcome objections, address product gaps, and highlight Posh’s differentiators.
Collaborate with the partnerships team to turn insights into scalable playbooks, battle cards, and training materials: enabling & incentivizing existing AEs to add new category organizers to their own funnels.
Collaborate with Data to build dashboards tools to analyze performance, identify trends, test hypotheses, and drive operational decisions utilizing Lightdash, Airtable, SQL, Excel, and/or Python.
Track key metrics like GMV, take rate, organizer activation, and retention, continuously optimizing for growth.
Collaborate cross-functionally with Product, Marketing, Partnerships, and Success to champion new category needs and amplify impact.
Build and lead a “New Verticals Council” of early adopters and beta testers to shape future product innovations.