Lead, Card Marketing & Performance Analytics

Royal Caribbean Cruises Ltd • Miami, FL

99d

About The Position

We’re looking for a strategic and analytical Lead, Card Marketing & Performance Analytics to join our high-performing team focused on driving revenue through the cobrand credit card and gift card programs. This role owns marketing strategy for Royal Caribbean and Celebrity gift cards and leads performance analysis for the co-brand credit card, delivering insights that inform business decisions and optimize results.

Requirements

• Minimum of 5 years experience in data driven marketing; experience with payment products preferred
• Loyalty or partnership marketing experience is a plus
• Proficiency in Excel, PowerPoint, and BI tools (e.g., Power BI)
• Strong analytical thinker with a track record of turning data into insights
• Demonstrated ownership of projects from strategy through execution, with attention to detail and outcomes
• Clear and confident communicator, experienced in presenting to senior stakeholders
• Self-starter who thrives in a fast-paced, cross-functional environment including external partners
• Skilled project manager with the ability to manage complex, multi-stakeholder initiatives
• Collaborative and influential, with strong relationship management skills
• Well-rounded marketer with experience in multiple channels inclusive of digital and email
• Strong business acumen with the ability to identify key issues, assess impact, and develop strategic action plans

Responsibilities

• Develop and execute marketing strategies to drive gift card acquisition, engagement, and spend
• Manage day-to-day relationship with gift card issuer
• Oversee operations, training, testing, system integrations, analysis and product development needs for gift card program
• Work collaboratively with cross-functional teams to forecast, manage and analyze and report on program performance metrics
• Streamline operational processes, including reporting automation and ongoing analyses for sales, redemption, and breakage of Gift Cards for executive visibility
• Collaborate with third party vendors and agency partners on creative and content development
• Lead performance reporting and analytics to track against acquisition and engagement targets and identify growth opportunities
• Partner with Business Intelligence and issuing bank to enhance dashboards and reporting tools
• Translate data into actionable insights to inform acquisition and engagement strategies
• Collaborate with research teams to understand cardholder behavior and product feedback
• Ensure compliance in partnership with the issuing bank
• Support strategic initiatives and manage budget tracking and forecasting

Benefits

• Competitive compensation and benefits package
• Excellent career development opportunities

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees