Lead Business Strategy Analyst - Marketing Analytics Enablement

USAA•Chesapeake, VA

9d•Hybrid

About The Position

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Lead Business Strategy Analyst for Marketing Analytics Enablement, you will utilize quantitative and qualitative analysis to provide thought-leadership on evolving industry trends, market developments, USAA’s strategic direction, regulatory environment, and macroeconomic trends for the business unit. Provides insights and information-based context for key stakeholders in the business unit to effectively manage, influence, and impact line of business strategy. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.

Requirements

Bachelor’s Degree in Business, Science, Finance, Economics or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 years of data and/or analytics or strategy consulting experience; OR a minimum of 6 years of data and/or analytics or strategy consulting experience and up to 2 years of progressive functional business relevant experience for a total of 8 years of combined experience; OR Advanced Degree in Business, Science, Finance, Economics or related discipline and 6 years of experience in data and/or analytics or strategy consulting.
Experience identifying business needs and developing strategic plans driven by qualitative/quantitative analysis and market insights.
Experience working with leadership teams to identify key opportunities to develop and enhance business strategy using quantitative and qualitative analytics.
Experience influencing business decisions.
Strong analytical skills with experience using hypotheses-driven problem solving.
Extensive experience leading and performing complex data analysis using various data analytics tools (i.e. Microsoft Excel, Tableau, R, Python, SQL, Snowflake, SAS, Adobe Analytics).

Nice To Haves

Experience leading enablement efforts for Analytics teams, liaising and coordinating between Analytics and Data Engineering
Extensive knowledge of the Marketing Measurement stack - Attribution, MMM, Incrementality Testing - and how they work together
Proven track record of delivering data products and elements to end-users for analytical consuming in reporting and modelling
Expertise in Project Management, Organization, and Stakeholder Management
Prior role(s) in a Property & Casualty Insurance organization.
US military experience through military service or a military spouse/domestic partner

Responsibilities

Leads discussions with key stakeholders to communicate information learned from analyses, provide input into line of business strategy development, and drive and influence business decisions.
Leads integration of the analytic strategy and business strategy.
Oversees efforts to identify key business assumptions and hypotheses around line of business strategy. Continuously refines hypotheses and identifies business questions to explore further.
Develops the analytical framework and blueprint to answer business questions identified in the business portfolio, product, or member experience and provides support to lower levels towards this effort.
Collaborates with key stakeholders to evaluate and uncover complex or critical strategic insights related to Profit & Loss performance including Product Strategy, Pricing, Marketing, Sales, Credit Risk, Distribution Channels, and Member Experience.
Applies expert analytical rigor to define outcome measures, improve prioritization, increase agility in decisioning, improve ability to evaluate progress towards business outcomes, and to evaluate risks to strategic goals.
Effectively influences and drives strategic agreement utilizing subject matter expertise and interpersonal and negotiation skills.
Serves as a team lead and provides guidance and on-the-job training to team members.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.