Lead - Business Analytics

Freshworks • San Mateo, CA

34d • $127,400 - $183,080

About The Position

Overview We are looking for a highly analytical Lead, Business Analytics to focus on data-driven insights for the go-to-market organization. The ideal candidate will have strong experience in data analytics and performance measurement, alongside expertise in collaboration with cross-functional teams, including marketing, sales, product, and finance. A strong background in B2B SaaS metrics, statistical modeling, and data visualization is essential for success in this role.

Requirements

• 7+ years of experience in sales / marketing analytics or a related field
• Bachelor's / Master's degree in Business Analytics, Data Science, Statistics, or a related field
• Expertise in developing metrics, performance measurement, data modeling, and reporting
• Proficiency with analytics tools such as Google Analytics, SQL, Tableau, PowerBI, or other BI platforms
• Good understanding of marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
• Excellent interpersonal skills and ability to drive consensus with internal and external stakeholders

Responsibilities

• Provide actionable insights to senior leadership by analyzing key GTM metrics, identifying market trends, customer behavior, and opportunities to refine go-to-market strategies.
• Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms.
• Design, implement, and manage structured processes within the GTM Ops team to maintain high levels of data quality and accuracy.
• Effectively manage stakeholder communication on the insights & metrics developed.
• Collaborate closely with sales, marketing, product, and finance teams to translate data insights into actionable events and ensure cohesive execution across channels.
• Continue to push stakeholders to think big in developing or re-design current BI applications that can create transformational business impact.
• Understand Business Storylines as tied to Goals, OKRs and business outcomes.

Benefits

• Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered.
• Freshworks also offers adoption and parental leave benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Funds, Trusts, and Other Financial Vehicles
• Number of Employees: 1,001-5,000 employees