Lead Brand / UI Designer - Automotive

42dot • San Francisco, CA

1d

About The Position

The Lead Brand / UI Designer will play a foundational role in defining the visual and interaction language of our in-vehicle experiences. This position sets the quality bar for how brand, motion, and UI come together inside the vehicle—shaping how users perceive, trust, and emotionally connect with our products.
From cluster and widgets to motion and micro-interactions, this role ensures a cohesive, premium look and feel that scales across platforms while reinforcing brand identity. The impact of this work will be visible in every drive.

Requirements

• 10+ years of experience in UI, UX, brand, or interaction design, with strong exposure to automotive, mobility, or embedded systems.
• Proven experience designing in-vehicle UI/HMI, including clusters, widgets, and system-level UI elements.
• Strong expertise in motion design and micro-interactions, including 2D and 3D animation.
• Demonstrated ability to translate brand language into scalable UI and motion systems.
• Experience working with or alongside real-time engines, advanced visualization, or 3D pipelines (e.g., Unity or similar).
• Exceptional visual craft, attention to detail, and design judgment.
• Ability to set creative direction while remaining hands-on and execution-focused.
• Strong communication and collaboration skills across cross-functional and global teams.

Responsibilities

• Define and refine a high-fidelity visual and interaction language for in-vehicle experiences across UI, motion, and animation.
• Design cluster gauges, widgets, and core UI elements aligned with the Hyundai Motor Group brand language and future-forward automotive standards.
• Design and execute premium micro-interactions and micro-animations in both 2D and 3D that elevate perceived quality and brand expression.
• Create a cohesive mini-style system (visual + motion) that can be extended, evolved, and scaled across features and platforms.
• Produce high-quality, high-fidelity design deliverables that clearly communicate intent and build confidence with internal stakeholders and leadership.
• Collaborate closely with UX, engineering, product, and brand partners to ensure design vision translates into production-ready solutions.
• Maintain a high bar for craft, consistency, and polish, incorporating best practices in motion, interaction, and real-time UI.
• Support execution from concept through delivery, ensuring brand integrity and design quality at every stage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed