Lead Brand Events Marketer

Zip•San Francisco, CA

40d

About The Position

Zip is hiring a lead brand events marketer to own and lead the execution of our most critical brand and corporate events: conferences, summits, brand stunts, and company kickoffs. You'll create unforgettable experiences that drive brand affinity, deepen customer relationships, and accelerate pipeline and growth. This is not a field marketing role. It's a brand-building, community-deepening, culture-making role. You'll be the person who transforms Zip's events into brand-defining moments, one activation, one unforgettable experience at a time. You believe B2B events don't have to be boring, and you're on a mission to prove it. You bring equal parts creative vision and operational rigor. You can storyboard an event concept in the morning and negotiate a production contract in the afternoon. You know what great brand events look and feel like, and you hold that standard in every decision you make.

Requirements

7+ years leading brand events, experiential marketing, or creative event programs, ideally within a high-growth SaaS, tech, or consumer company
Proven track record producing large-scale conferences, executive summits, and flagship owned events with real community and business impact
Demonstrated ability to manage large budgets with financial rigor, strong vendor relationships, and disciplined ROI thinking
Comfortable building and scaling programs in fast-moving environments without a large team or established playbook
Ability to travel quarterly for on-site event execution
A strong, distinctive creative point of view — you know what makes an event feel like a brand moment rather than a boring corporate conference, and you fight for that standard
Exceptional content and narrative instincts: you can shape event themes, speaker programs, and onstage storytelling that move audiences
Experience directing production designers, spatial designers, and creative vendors to execute ambitious concepts on budget
A genuine obsession with culture, aesthetics, and community, and a portfolio that shows it
Strong project management discipline with tight timelines, clear stakeholder communications, and structured post-mortems
Experience building event measurement frameworks that track brand sentiment, pipeline influence, ROI, and customer engagement
Highly cross-functional by nature, skilled at driving alignment without formal authority

Responsibilities

Zip's flagship event program: Lead the vision, strategy, and end-to-end execution of Zip's owned event portfolio, managing the full lifecycle from concept and creative direction through production planning, agency management, budget ownership, on-site execution, and post-event analysis.
Zip Forward, our marquee annual conferences held in London and New York, bringing together customers, prospects, and the broader Zip community for a full-scale brand and product experience
Zip Summit Series, our global executive summit program that takes Zip Forward on the road across the US and Europe on a quarterly cadence, creating intimate, high-impact experiences for senior buyers and customers
Company kickoff & Zip Day, partnering with our people team to produce our largest internal moments with the same production quality we bring to external events
Brand stunts & experiential activations: Identify, design, and execute one-off brand moments: pop-ups, immersive activations, and in-market stunts that stop people in their tracks, generate earned media, drive social amplification, and create genuine cultural relevance.
Holistic brand event calendar: Build and own Zip's brand event calendar, designing the tentpole moments that anchor our broader field marketing and third-party event strategy. Ensure every event ladders up to a cohesive brand narrative with a clear throughline across the year.
Event promotion & digital presence: Own the end-to-end promotional strategy for each event across digital and physical channels, including email, social, paid media, sponsorships, direct physical invitations, and event websites.
Cross-functional leadership & agency management: Serve as the connective tissue across brand, product marketing, corporate messaging, design, lifecycle, field marketing, sales, and customer success. Manage high-caliber event production agencies and creative vendors to execute at the highest level.