Lead Brand Designer

3M

74d • $122,292 - $149,468

About The Position

The person hired for the position of Lead Brand Designer will collaborate with cross-functional teams including Marketing, Brand Communications, R&D and diverse Design disciplines within the Construction and Home Improvements Division on the creation of visual brand design guidelines, and their execution on packaging, products and other touch-points. The Lead Brand Designer will integrate brand design development into business strategies, identify and lead programs of strategic relevance to create brands that engage consumers and deliver a high-quality experience at the shelf. As a Lead Brand Designer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world.

Requirements

• Bachelor’s degree or higher from an accredited institution and minimum of five (5) combined years packaging, CPG, brand graphic design, or packaging design experience in a private, public, government or military environment OR Highschool diploma/ GED and 10 years Packaging or Graphic design experience in a private, public, government or military environment.
• M.S. in design, design strategy, graphic design or a related field or equivalent practical experience.
• Seven (7) years of experience with identifying and tackling business challenges, bringing design-driven solutions to market.
• Proven record of using research to answer business strategy questions and needs.
• Strong story-telling and presentation skills and a passion for creative expression.

Responsibilities

• Leads brand design programs from both a strategic and execution lens, while keeping designers, business stakeholders and agency partners aligned and engaged in the process from initial kick-off to final implementation.
• Leads the implementation of the brand strategy to create packaging, products and other touch-points that provide engaging customer experiences at the shelf/online.
• Develops strong relationships with cross-functional business and communications teams, providing creative direction including asset development (photos, etc.) that fit the brand standards and advance the brand strategy.
• Manages the design/artwork budget for the assigned brand(s) or business including forecasting and accurate monthly tracking of external spend.
• Translates research and insights into design strategies and recommendations to drive programs forward into a successful commercialization.
• Ensures adherence to brand design process, guidelines and methodologies – including the training of new team members on our brands and brand guidelines.
• Handles a variety of projects, working collaboratively with multiple business teams to align design goals to business goals and strategy across complex product portfolios.
• Acts as champion for design and our customers, driving human-centered solutions while considering the business value and feasibility of outcomes.
• Maintains a high level of design-related knowledge of current trends, methods and has ability to develop and share tools and frameworks with global colleagues.
• Pushes boundaries through thought leadership with existing design research tools and methods, by exploring future trends in the industry, technologies, socio-economic and demographic opportunities that will have impact on the Industrial Business Group business structure and opportunities.
• May be assigned leadership responsibilities for tasks and/or people on an organizational basis.
• Coaches and mentors other design team members, using collaboration and creative critiques to elevate the quality of design for our group.

Benefits

• Medical, Dental & Vision
• Health Savings Accounts
• Health Care & Dependent Care Flexible Spending Accounts
• Disability Benefits
• Life Insurance
• Voluntary Benefits
• Paid Absences
• Retirement Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree