Your Opportunity as the Lead, Brand Commercialization - Consumer Foods You will be responsible for developing sales strategies, communicating key brand initiatives, driving in-market execution, and leading the translation of national brand strategies, marketing plans and category/shopper insights into channel and customer specific objectives in order to achieve volume and share targets. The Brand Commercialization (BC) Team serves as a critical conduit between Brand Marketing and the Field Sales teams by translating national strategies into retail channel GTMs. They serve as the internal voice of customers during planning, innovation development, brand strategy development and stage-gate meetings. They create a national playbook and new item sell-in materials as well as resolve channel conflicts. Location: Orrville, OH (Close proximity to Cleveland/Akron) Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires In this role you will: