Lead Analyst, Tagging Management, Campaign Ops & Solutions

Comcast • Philadelphia, PA

50d

About The Position

Are you passionate about digital analytics, data accuracy, and scalable tagging solutions? Do you thrive in a fast-paced, cross-functional environment where your technical expertise and strategic thinking can drive impactful business outcomes? If so, we invite you to join our dynamic Campaign Operations & Solutions team as a Lead Analyst, Tagging Management. In this pivotal role, you'll lead the design, implementation, and optimization of tagging strategies across digital platforms to support marketing, customer experience, and operational excellence. You'll collaborate with product, engineering, analytics, and media teams to ensure seamless data collection and actionable insights.

Requirements

• Strong domain knowledge in digital analytics and tagging.
• Hands-on development experience or technical understanding.
• Implementation and tagging expertise.
• Basic proficiency in HTML, CSS, and website architecture.

Nice To Haves

• AEP (Adobe Experience Platform) - knowledge is a plus

Responsibilities

• Lead the analysis and design of tagging strategies and workflows across marketing, analytics, media, and product teams.
• Define current and future state tagging processes enabled by Adobe technologies (Adobe Launch, WebSDK, Event Forwarding), with a focus on scalability and performance.
• Develop success metrics and tracking plans to ensure proper variable enablement and reporting accuracy.
• Document tagging problem statements, process flows, gap analyses, and solution recommendations.
• Design and implement data layers, including event-driven structures, to support efficient tag management.
• Translate experience flows from FIGMA into detailed technical specifications based on analytics requirements.
• Implement and validate tags in Adobe Launch across staging and production environments.
• Troubleshoot end-to-end tagging and data collection issues in collaboration with engineering and reporting teams.
• Deploy vendor tags using Adobe Event Forwarding and support CAPI implementations.
• Maintain tagging accuracy through deep understanding of application architecture, cookie behavior, and data layer implementations.
• Create and maintain journey-based tagging specification documents and Solution Design References.
• Optimize Adobe Launch configurations for performance and efficiency.
• Demonstrate working knowledge of AppMeasurement and WebSDK, including migration awareness.
• Configure reporting variables and apply Adobe Analytics Processing Rules and Marketing Channel logic for accurate data attribution.
• Show attention to detail with strong project management skills, ensuring timely delivery of tagging projects.
• Regularly communicate project status, risks, and issues to stakeholders and senior management.
• Oversee Comcast India Engineering Center (CIEC) team workload: prioritize requests, assign tasks, and support the team to ensure timely and accurate tag implementation.
• Lead backlog management and prioritization for tagging-related projects.
• Manage cross-functional relationships and provide dotted-line mentorship to two individual contributors.
• Participate in stakeholder meetings, maintain documentation, and align project timelines.
• Diagnose and document issues using QA practices to ensure data integrity and operational excellence.
• Serve as subject matter expert on tag management and stay up-to-date with latest developments in tag management systems and digital analytics technologies.
• Exercise independent judgment and discretion in matters of significance.
• Maintain regular, consistent, and punctual attendance. Must be able to work nights, weekends, and overtime as necessary.
• Perform other duties and responsibilities as assigned.

Benefits

• We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.
• Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Number of Employees: 5,001-10,000 employees