Lead Analyst, Sports Marketing
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About The Position
We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. As a Lead Analyst on the team, you will leverage data-driven insights to drive the reach channel marketing strategy for DraftKings sports verticals, including Sportsbook, Daily Fantasy Sports, and Pick6. You will focus on optimizing marketing effectiveness across DraftKings' reach channels, including TV, audio, influencer, affiliate, out-of-home, direct mail, and more. In this role, you will bring deep experience in reach marketing analytics to drive channel performance improvements, and align reach marketing with the overall sports strategy. You will serve as a leader on the sports marketing analytics team, mentoring junior analysts. Your work will empower leadership with actionable insights to allocate resources efficiently and maximize acquisition impact.
