Lead Analyst - Insights & Analytics

We. Communications•New York City, NY

2d•$100,000 - $130,000•Hybrid

About The Position

At We. , we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress. About the Role At We. Communications, data is a throughline in everything we do, delivering insights to unlock bold campaigns, smart creative, and incisive strategies. The Insights & Analytics team (I&A) is the engine that drives this capability, the group that brings science to how we tell stories, and help our clients understand their place in the world. The Lead Analyst drives the successful execution of key programs and projects by overseeing proposal development, selecting methodologies, managing resources, and handling budgets. This role is responsible for shaping and clarifying project objectives, ensuring meaningful collection and analysis of data, and turning insights into actionable recommendations for clients. The Lead Analyst cultivates strong partnerships with account teams and clients, manages resources to meet evolving needs, and upholds best practices in project documentation and execution.

Requirements

Minimum of 5 years professional experience in communications/marketing measurement, research and analysis.
Excellent written and verbal presentation skills, proven ability to translate complex data into a compelling, flowing story.
Demonstrated leadership skills; ability to move people to consensus, manage through uncertainty, work through challenging circumstances and high expectations.
Awareness of breadth of industry research/monitoring/listening tools, deep proficiency in several
Ability to multi-task and manage competing priorities in a time-sensitive environment.
Knowledgeable about integrated communications industry and agency landscape.
Occasionally be able to work more than 40 hours per week; ability to travel.

Nice To Haves

Advanced degree (Masters +) in STEM or related field
Experience working on agency RFPs/new business pitches
1-2 years of earned media measurement and research specifically
Experience managing resources directly
Experience working globally or with colleagues in multiple locations

Responsibilities

Lead ongoing programs and projects to include SOW/Proposal creation, methodology selection/development, resourcing, budget management and analysis of integrated communications data.
Develop and detail program or project objectives to ensure the accurate collection, organization and analysis of information from multiple data sources; identify relevant data sources, determine relevant information, and translate insights based on measurement/research objectives to strategic recommendations.
Own account partner and client relationships, projects and ongoing programs.
Manage resources (people, tools, vendors, etc.) in accordance with the needs of account partners and clients.
Develop and execute KPI measurement, apply descriptive and inferential statistics to recommend appropriate research methodologies and models.
Document, maintain and develop project scopes, workback schedules, SLAs and processes in accordance with agency best practices.
Regularly present research and measurement results to internal partners and clients
Delegate effectively to other Insights & Analytics team members and offshore resources, delivering the same quality of work.
Develop the skillsets of more junior I&A team members, evangelizing the use of data and strengthening our institutional knowledge.

Benefits

Comprehensive benefits program including medical, dental, and vision coverage
Pretax accounts including HSA (company match), Medical & Dependent Care FSA
Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
Short & Long-Term Disability, paid by company
Parental Leave, up to 12 weeks for birthing and non-birthing parent
Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
Community Engagement, up to 24 hours
Bi-annual Wellness Credits, up to $300 per year
Support with home office equipment
Monthly Technology Credit (to offset internet / phone costs)
401(k) Traditional and Roth options with company match
Learning and Development Programs for our employees