Lead Advanced Analytics

AT&T • Dallas, TX

84d • $130,700 - $196,100 • Remote

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Work Location: Dallas, TX or Bothell, WA. At AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more. The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. Overall Purpose: Strategically analyze data from diverse sources using advanced predictive modeling, statistics, and trend analysis, thereby driving informed decision-making and optimizing business performance.

Requirements

• Bachelor's degree in Business, Marketing, Statistics, Computer Science, or a related field. Master's degree preferred.
• Minimum of 5 years of experience in web analytics, digital marketing, or a related field.
• Proven experience with web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
• Strong understanding of SEO, SEM, and digital marketing principles.
• Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI).
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.
• Experience with A/B testing and conversion rate optimization (CRO) methodologies.

Nice To Haves

• Ability to story-tell with data.
• Highly motivated, self-starter with a passion for investigation, problem solving, and continuous improvement.
• Ability to work effectively in a fast-paced, dynamic, sometimes ambiguous environment.
• Strong collaboration, team- and time-management skills.

Responsibilities

• Gather, analyze, and interpret diverse data sets to solve a variety of business problems, predict behaviors, and identify causal relationships, trigger points, and predictions.
• Apply a range of advanced statistical methods to quantify data variances and uses traditional modeling techniques to support decision-making.
• Develop business cases and create complex models utilizing big data analytics tools for modeling and process integration, and to make recommendations for improvements to processes, financials, business models, etc.
• Develop visualizations such as dashboards, reports and charts, and advise business partners on data patterns and relationships to recommend strategic directions.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree