LADEX TradeMarketing Senior Manager
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About The Position
The Trade Marketing Manager at Duracell Distributing LLC will facilitate Trade Marketing activations in line with the company's brand guidelines across the company's distributor partners in the Latin America LADEX (Latin America Distributors and Exports) region. The role involves collecting and analyzing data on client preferences and needs to identify potential markets and factors affecting product demand. The manager will support brand awareness and engagement within the LADEX markets and promote company growth through regional activations, social media, and oversight and localization. Additionally, the position requires analyzing marketing strategies to align with the brand strategy, working with regional marketing and LADEX sales teams to ensure brand consistency across all activations and associated materials. The manager will guide initiatives through a critical path and collaborate with cross-functional teams to ensure successful product and materials launches. The role also includes working on e-commerce strategies to enhance online presence, assisting in media planning activities, and developing distributor segment marketing activities. The Trade Marketing Manager will be responsible for the entire business within the country/cluster, including delivery profitability targets, sales growth, and market share, as well as following up on purchases and deliveries of marketing materials with vendors.
