Alaska Broadcasters Association-posted 4 months ago
Full-time • Entry Level
Anchorage, AK
Religious, Grantmaking, Civic, Professional, and Similar Organizations

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. Media Executives are responsible for consulting with local business owners to create multimedia advertising campaigns that achieve results. Ideal candidates need to have a strong understanding of the sales process and excel at researching leads, starting new relationships, and closing deals.

  • Identify and prospect potential clients, understanding their unique advertising needs, and tailoring multimedia solutions to meet their objectives.
  • Develop and present multimedia solutions and advertising proposals to clients in a professional manner, addressing their concerns and objections effectively.
  • Build and maintain strong relationships with clients, becoming a trusted advisor on multimedia advertising strategies and best practices.
  • Collaborate closely with our creative team to conceptualize and develop compelling multimedia ad campaigns that resonate with clients' target audiences.
  • Stay up-to-date with industry trends and market developments to identify new opportunities.
  • Utilize CRM tools and sales analytics to track and report on sales performance, pipeline, and forecasts accurately.
  • Collaborate with internal Departments, including marketing, production, news, and sales support to ensure seamless execution and delivery of multimedia campaigns.
  • Attend industry events, conferences, and networking opportunities to generate new business leads.
  • Performs other duties as assigned.
  • 18 years of age or older.
  • Valid driver's license, clean driving record, and reliable vehicle for transportation.
  • Highly motivated, and self-driven with the ability to work independently and manage time effectively.
  • Strong interpersonal skills for effective verbal and written communication.
  • Basic organizational skills with the ability to prioritize and multi-task.
  • Competitive drive and motivation to achieve or exceed goals.
  • Desire for continued growth and education in marketing.
  • Creative mindset with the ability to adapt and remain persistent when faced with challenges.
  • Knowledgeable in Microsoft Office Suite products such as Excel, PowerPoint, Word, and Outlook.
  • Experience in marketing and sales is preferred, but opportunities for sales training and professional development are available to the right candidate.
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