KOL and Competitive Strategist; Point of Care

GE HEALTHCARE

13d

About The Position

This role is responsible for strengthening GE HealthCare’s Point of Care (PoC) and Handheld (HH) presence across the U.S. through Key Opinion Leader (KOL) development and competitive strategy initiatives. The ideal candidate brings deep clinical expertise, strong communication & organizational skills, and the ability to influence both internal and external stakeholders.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Requirements

• Minimum of 3 years of GE HealthCare or Competitive Point of Care clinical experience
• Ability to lead high‑level clinical discussions with physicians across the PoC and HH continuum and clearly articulate GEHC’s value propositions.
• Willingness and ability to travel 60–80% to support on‑site clinical needs, academic accounts, national accounts, and competitive break‑in opportunities—including side‑by‑side evaluations that drive market share and visibility in USCAN.
• Strong understanding of the competitive landscape with the ability to educate, influence, and create meaningful competitive content for both clinical and commercial audiences.

Nice To Haves

• Demonstrated ability to work independently as well as with a team in an influential manner
• Experience in converting large, enterprise transactions across National Accounts, Academics, and/or Competitive customers to a GEHC install base
• Creator of a positive and winning culture with hunger for winning every day

Responsibilities

• Serve as the primary liaison between USCAN PoC and HH KOLs, the Value Delivery team, and the Global Product organization.
• Build and maintain a comprehensive KOL database, including areas of interest (e.g., product development, research), specialty, national influence, and regional impact across assigned U.S. regions.
• Partner with Account Executives, Enterprise Solutions Leaders, and PoC Segment Leaders to develop and execute KOL engagement strategies.
• Support PoC Segment Leaders in break‑in strategies for targeted accounts and provide additional support for emerging opportunities.
• Lead clinical support for all evaluations involving KOL participation across the U.S.
• Attend major national tradeshows and coordinate opportunities for KOLs to engage with the Global team
• Provide clinical support for all competitive side‑by‑side evaluations across the U.S.
• Develop competitive intelligence materials, including key messaging, feature comparisons, and competitor strategies—organized by competitor and by care area.
• Partner with the Global PoC team to align on competitive insights and leverage global expertise to educate both USCAN and Global stakeholders.

Benefits

• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees