KeysightCare Go-to-Market Product Manager

Keysight Technologies, Inc.•Colorado Springs, CO

About The Position

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. The Go-to-Market Product Manager for KeysightCare is responsible for owning the end-to-end strategy and execution of the KeysightCare Marketing Plan. This role serves as the primary owner for KeysightCare marketing—ensuring that the value of KeysightCare is consistently articulated, activated, and measured across the customer lifecycle, from initial purchase through renewal and expansion. The role partners closely with KGM, KGS, IT, KGSO Business Development, and regional teams to translate strategy into measurable business impact, including attach rate growth, renewal performance, and increased customer engagement. Success in this role means KeysightCare has a clear, consistent, and differentiated presence across all customer touchpoints, sellers understand when, why, and how to position KeysightCare—supported by strong proof points, marketing programs demonstrably support attach rate growth, renewals, and customer experience goals, and cross-functional teams view this role as the go-to owner for KeysightCare marketing direction.

Requirements

7+ years of experience in product marketing, services marketing, or go-to-market roles
Proven experience owning and executing an integrated marketing strategy
Proven experience in creating and delivering high impact sales training
Strong cross-functional leadership skills in complex, matrixed organizations
Ability to translate technical or service-based offerings into clear, customer-focused value messaging
Experience working with global teams and supporting regional execution

Nice To Haves

Experience marketing services, subscriptions, or lifecycle-based offerings
Familiarity with digital customer journeys, portals, and self-service experiences
Experience supporting field sales enablement and renewal-focused motions
Comfort operating at both strategic and hands-on execution levels

Responsibilities

Own and evolve the KeysightCare Marketing Strategy, building on the existing FY26 plan and Value Prop 2.0 foundation
Act as the business owner for KeysightCare marketing, ensuring clear priorities, roadmap alignment, and outcome-driven execution
Translate customer insights, survey data, and field feedback into actionable messaging and program improvements
Jointly build campaign roadmaps with key stakeholders to maximize return, while operating under constraints and limited mind share
Lead the integrated go-to-market execution for KeysightCare across content generation, syndication across all venues and campaigns as well as field enablement
Drive programs that amplify the KeysightCare experience at key lifecycle moments (purchase, onboarding, use, support, renewal)
Ensure KeysightCare is consistently and accurately represented across: Keysight.com and Keysight Support Portal (KSP), Global campaigns and social programs, All customer viewable collateral, Insight, KeyTalk, onboarding, and seller enablement assets
Serve as the primary marketing interface for KeysightCare to: KGM (corporate brand and campaign integration), IT (SFDC services data set, portal and digital experience integration), KGSO Business Development and regional teams
Align cross-functional stakeholders around shared goals, timelines, and success metrics without direct authority
Develop compelling field enablement assets, trainings, success stories, FAQs, and proof points that make the KeysightCare value tangible for sellers and customers
Support global enablement moments such as Insight, new seller onboarding, and service-related training initiatives
Define and track KPIs tied to business outcomes, including: Attach rate and renewal influence, Lead generation and opportunity impact, Engagement across digital and campaign touchpoints
Continuously optimize programs based on performance data and regional feedback