Key Account Manager - Multicultural & Ecommerce

Sales and Merchandising Services • FL

65d

About The Position

Responsible for driving sales growth, building strong brands, and expanding market share within both the Hispanic retail channel and the mainstream retail channel in the United States. This role combines strategic and operational execution, managing relationships with key accounts and distributors, identifying new business opportunities, and ensuring the effective implementation of commercial strategies that strengthen the company’s presence across both channels.

Responsibilities

• Develop and maintain strategic relationships with key accounts, distributors, and regional retail chains in the U.S.
• Lead annual business planning, joint business reviews (JBP), and promotional strategies aligned with both customer and company objectives.
• Design and implement sales plans to achieve revenue, distribution, and profitability targets.
• Identify opportunities for portfolio expansion, assortment optimization, and improved in-store visibility.
• Leverage a deep understanding of the U.S. retail landscape—including supermarkets, convenience stores, clubs, and value formats—to adapt strategies that effectively target Hispanic consumers.
• Monitor market trends, competitive activity, and shopper behavior to anticipate and respond to industry dynamics.
• Work closely with marketing, trade marketing, supply chain, finance, and field sales teams to ensure the effective execution of commercial and brand initiatives.
• Manage trade marketing and promotional budgets, ensuring ROI-driven decision-making.
• Track key performance indicators, analyze sales data, and prepare performance reports for management.

What This Job Offers