Key Account Manager, Large Format Central Region
About The Position
As a Key Account Manager, you will be responsible for managing and growing strategic Accounts, building customer relationships to drive key decisions on pricing & promotion and product placement. This role will be ideal for someone who brings retailer HQ call point experience and a relentless, action-oriented mindset to everything they do to drive the central region retailer account business for Liquid Death. This role requires someone who can influence across all levels of the organization while building strong external partnerships. The ideal candidate is a proactive, forward-thinking owner with exceptional negotiation and communication skills, capable of managing multiple priorities and deadlines with precision. You’ll leverage strong analytical and organizational abilities, including experience with VIP, Nielsen, IRI, and retailer portal data, to drive strategic decisions. Advanced proficiency in Excel and PowerPoint, along with polished presentation skills, are essential to succeed in this fast-paced, high-impact role.
Requirements
- Bachelor’s Degree in Business Administration, Marketing, or another related business field preferred but not required
- 2+ years of previous beverage company regional sales management / key account management experience that required HQ call point experience with at least one of the following retailers: Meijer, HyVee or HEB
- Trade Promotion Management (TPM) experience firm requirement, Vividly preferred
- Background with DSD, Broadline distribution and alternative routes to market (previous experience with beer distributors as a non alcoholic product preferred but not required)
- Understanding of depletions using VIP (iDig) preferred
- Strong organizational and analytical skills; sound understanding of Nielsen, IRI, and retailer portal data
- Deep comfort with joining a high growth start up environment that requires advanced problem solving capability and willingness to work with ambiguity and adaptability to flex to continuous improvement opportunities that present
- Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides)
- Advanced presentation skills using PowerPoint
- Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations
- Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
- Willingness to travel and work weekends up to 40% as needed to attend Retailer meetings, distributor meetings, trade shows, etc.
Responsibilities
- Account Management: Own central region HQ call point actions with a focus on both hunting (20%) for new opportunities, and farming (80%) existing accounts to maximize growth
- Business Planning and Execution: Develop and implement national plans to achieve/exceed sales targets. Collaborate with field/DSD teams to maximize execution Ensure trade investments are smart, measurable, and are monitored through Vividly.
- Cross Functional Partnership: Be proactive - maximize retailer performance and improve business processes; engage collaboratively across departments and with external stakeholders to ensure successful execution.
- Business Planning and Analysis: Partner closely with the Sales Forecasting and Finance teams to accurately and timely forecast for case volume, trade spend (Vividly), and profitability; analyze retailer and syndicated data (IRI) to understand account trends and develop business plans to maximize Liquid Death sales and share; achieve account level sales and profit targets.
- Marketplace Execution: Meet regularly with field sales teams and key distributor partners to conduct business reviews as warranted
Benefits
- Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA)
- FSA and Dependent Care FSA
- Guardian dental and vision coverage
- UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage
- match 100% of your Empower Retirement contributions up to 4% after just three months
- help crush your student debt while saving for retirement with our Student Loan Retirement Match
- wellness perks, including Headspace, ClassPass memberships, and a robust EAP
- SNOO Bassinets
- Nationwide pet insurance
- 17 paid holidays
- Flex PTO
- travel assistance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
