Junior Strategist

Taylor Strategy•New York, NY

1d•$55,000•Onsite

About The Position

Junior Strategist NYC Taylor Career Level This is an Entry/Junior Level role at Taylor, focused on learning and assisting others. With considerable direction and guidance, Junior Strategists work within defined limits on assignments, demonstrating basic craft skills and knowledge reflective of previous study and/or on the job learning. They are also expected to uphold Taylor’s vision and values through personal behaviors. Primary Responsibilities (The What) Research, Insights, and Thought Leadership Assist the team in conducting complex research and analysis, developing a growing understanding of the client’s ecosystem, pain points, priorities, etc. Efficiently translate data and prepare useful summaries and reports that help to inform strategic plan development Remain current on marketing, communications, technology, consumer behavior, and cultural trends, and infuse this knowledge into all strategic work Assist in developing and executing qualitative and quantitative research, synthesizing findings into clear insights and proactive strategies for the team Collaborate effectively with Account and Creative teams to bring unconventional thinking and innovation to the work Strategic Plan Development & Activation Provide support for opportunity assessments, strategic narratives, frameworks, and cross-channel plans that meet client business needs Thrive in a fast-moving environment, anticipating team needs and proactively jumping in to keep projects moving forward Social Media Strategy & Execution Execute 1:1 community management, opportunistic social listening, and trend identification Execute day-to-day QA, publishing, and trafficking for organic and paid social Provide updates on social algorithms shifts, changes to best practices, and category observations on an ongoing basis Communication & Storytelling Write, present, and communicate in a polished, articulate, and persuasive manner across all mediums, internally and externally Listen well, building relationships internally and externally through respect and responsiveness. Communicate well with internal colleagues to explain ideas and respond to questions or concerns Demonstrate strong skills in organization and time management to support internal teams and maintain efficient workstreams Begin to learn and understand the agency business model, structure, and offerings, and how they come together in service of a client partner's business needs Leverage and integrate data to tell a cohesive story and/or consumer journey Creative Partnership Start to write compelling creative briefs Work with cross-functional teams to ensure consistency from insight to output Measurement & Optimization Understand critical metrics and processes involved in gathering data related to PR, Social, and/or Influencer Assist with monthly social reports, campaign/program recaps, and other client presentation materials

Requirements

Bachelor's degree in marketing, advertising, PR, psychology, or related field and/or equivalent work experience
1-3 years prior experience in agencies (including PR, creative, media) with strategy-led responsibilities
Experience in relevant tools across social listening (e.g., Brandwatch), audience insights (e.g., MRI Simmons), and platform analytics (e.g., Sprout or Sprinklr).
Strong attention to detail, organization, multitasking, and time-management
Write, present, and communicate in an articulate and persuasive manner, across a variety of platforms, including social media
Team player who enjoys working with and helping others in a collaborative environment
Curious and open to others' ideas and view points with a willingness to learn and take constructive feedback
A good problem solver who seeks to make improvements and learns from mistakes
Must reside in the New York Metro area and be able to commute to our Manhattan office as needed

Responsibilities

Assist the team in conducting complex research and analysis, developing a growing understanding of the client’s ecosystem, pain points, priorities, etc.
Efficiently translate data and prepare useful summaries and reports that help to inform strategic plan development
Remain current on marketing, communications, technology, consumer behavior, and cultural trends, and infuse this knowledge into all strategic work
Assist in developing and executing qualitative and quantitative research, synthesizing findings into clear insights and proactive strategies for the team
Collaborate effectively with Account and Creative teams to bring unconventional thinking and innovation to the work
Provide support for opportunity assessments, strategic narratives, frameworks, and cross-channel plans that meet client business needs
Thrive in a fast-moving environment, anticipating team needs and proactively jumping in to keep projects moving forward
Execute 1:1 community management, opportunistic social listening, and trend identification
Execute day-to-day QA, publishing, and trafficking for organic and paid social
Provide updates on social algorithms shifts, changes to best practices, and category observations on an ongoing basis
Write, present, and communicate in a polished, articulate, and persuasive manner across all mediums, internally and externally
Listen well, building relationships internally and externally through respect and responsiveness. Communicate well with internal colleagues to explain ideas and respond to questions or concerns
Demonstrate strong skills in organization and time management to support internal teams and maintain efficient workstreams
Begin to learn and understand the agency business model, structure, and offerings, and how they come together in service of a client partner's business needs
Leverage and integrate data to tell a cohesive story and/or consumer journey
Start to write compelling creative briefs
Work with cross-functional teams to ensure consistency from insight to output
Understand critical metrics and processes involved in gathering data related to PR, Social, and/or Influencer
Assist with monthly social reports, campaign/program recaps, and other client presentation materials