Junior Product Marketing Manager, Restor

First American Real Estate • Milwaukee, WI

403d

About The Position

The Junior Product Marketing Manager at CoreLogic will play a crucial role in shaping the go-to-market strategy, positioning, and messaging for the insurance restoration contracting product line. This position involves collaboration with product management, sales, and marketing teams to create impactful marketing programs that enhance product awareness, demand, and customer experience.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in product marketing or related roles.
• Strong understanding of marketing principles and strategies.
• Excellent written and verbal communication skills.
• Proficiency with marketing tools and platforms such as HubSpot and Salesforce.

Nice To Haves

• Experience in the insurance or property industry.
• Familiarity with data analysis and performance tracking tools.
• Creative thinking and problem-solving skills.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements.
• Create clear, compelling, and differentiated product positioning and messaging that resonates with target audiences.
• Conduct market research to understand market trends, customer needs, and competitor activities.
• Produce high-quality content, including product collateral, blog posts, case studies, website copy, email campaigns, and sales presentations.
• Partner with sales teams to create tools, training, and resources that enable effective product selling.
• Build strong relationships with customers to gather feedback and develop use cases and success stories.
• Monitor and report on campaign performance, product adoption, and customer feedback.
• Work closely with product, sales, customer success, and marketing to ensure a unified approach to product marketing.
• Adapt product marketing strategies for different regions and markets, ensuring global resonance.
• Define and track key performance indicators, including campaign ROI, lead generation, product adoption, and customer retention.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Real Estate
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees