Junior Performance Marketing Analyst

Spring Education Group

121d

About The Position

The Performance Marketing Analyst (Junior) is responsible for the execution of creating and optimizing campaigns on search engines, including but not limited to Google and Microsoft which target users who are actively searching for a private school or online schools. This position focuses on driving ROI and ensures profitability from any paid media spend. The position may work with the Senior Performance Marketing Analyst and/or communicate with the marketing and communications teams from each business division to provide shared services support on the digital presence. This is a remote position, but we are particularly seeking candidates based in or able to work core hours aligned with the Pacific Time (PST) zone. This is a salaried, 3-month temporary position with the potential for extension or conversion to permanent, based on performance.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• Preferably 1-2 years of experience in digital marketing, performance marketing, or analytics.
• Experience with digital advertising platforms (Google Ads, Microsoft Ads) and data analytics tools such as Google Analytics is preferred.
• Fast learner with the ability to adapt.
• Ability to manage and prioritize multiple tasks in a fast-paced environment.
• Fundamental knowledge of digital marketing.
• Detail-oriented with strong organizational and problem-solving skills.
• Excellent communication skills, both verbal and written.
• Ability to work independently and as part of a team.
• Proficiency with Microsoft Excel or Google Sheets for data analysis and reporting.

Responsibilities

• Collaborate with Performance Marketing Analysts to build, launch and optimize paid search campaigns on Google and Bing search network.
• Collaborate with Senior Performance Marketing Analyst to monitor, analyze, and report paid campaign performance including spend, impressions and share, clicks, ad click through rate, inquiries, cost per inquiry and inquiry to enrollment rate.
• Collaborate with Senior Performance Marketing Analyst to optimize the campaigns based on cost per inquiry and cost per enrollment performance. Ensure a profitable LTV to CAC ratio across all business divisions.
• Conduct industry research on digital ads and share insights with the marketing communications teams from each business division.
• Conduct keyword research and analysis.
• Stay up to date on Google trends and its products. Familiarize with the product features and explore the possibilities.
• Maintain account health and collaborate with Google support teams to gain constructive recommendations.
• Monitor auction insights and conduct proper research to understand the competitors and their offerings and value propositions. Provide suggestions on ad content to showcase each brand’s value propositions.

What This Job Offers

• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees