Junior Digital Strategist

Infinity Home Services • Brookfield, WI

99d

About The Position

Infinity Home Services (IHS) is a fast-growing DTC home exterior remodeling company with several brands across the U.S. and Canada. We are seeking an analytical Junior Digital Strategist to join our digital marketing team. Under the guidance of the Digital Marketing Manager, this position will play a pivotal role in driving the growth of our business by owning the strategy and execution of all paid search campaigns. If you are passionate about delivering exceptional results and thrive in a fast-paced but supportive work environment, this position is perfect for you. This position offers the perfect blend of learning, growth, and hands-on experience for someone passionate about digital advertising and looking to deepen their expertise, especially in Google Ads management.

Requirements

• Minimum three years managing Google Ads accounts with a monthly ad spend of $5,000-$50,000.
• Google Ads & Google Analytics certifications are highly regarded.
• Strong analytical abilities, meticulous attention to detail, and a team-oriented mindset.
• A proactive learner, adaptable to a fast-paced environment.
• Knowledge of Facebook, Microsoft Ads, Zoho, and CallRail will be considered a significant asset, offering a broader perspective on digital advertising strategies.

Nice To Haves

• Experience in campaign setup, audience targeting, and performance analysis on Facebook, Microsoft Ads, Zoho, and CallRail.

Responsibilities

• Support the end-to-end execution of paid search campaigns on platforms like Google Ads and Bing Ads, adopting best practices in keyword research, ad copywriting, bidding strategies, and more.
• Assist in developing comprehensive PPC/SEM strategies for our clients, ensuring they align with their marketing goals. This includes conducting keyword research, analyzing competitor strategies, and identifying growth opportunities.
• Help oversee the advertising budget, track expenditures, and optimize allocation for maximum campaign efficiency and lead generation.
• Track account key performance indicators (KPIs), including CTRs, conversion rates, CPA, and ROAS, using these insights to recommend performance enhancements.
• Engage in continuous testing and optimization of campaign elements through A/B testing, implementing strategic adjustments based on analytical insights.
• Ensure the seamless integration of PPC campaigns with broader marketing strategies, providing performance updates and leveraging insights to inform decisions.
• Stay abreast of the latest digital advertising trends, technologies, and best practices to contribute to the team's innovative approach to campaign management.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Specialty Trade Contractors
• Number of Employees: 501-1,000 employees