Junior Creative Strategist (Paid Social & Catalog Performance)

Genus AI•Nashville, TN

8h•$50,000 - $65,000

About The Position

Genus AI is the operating layer for AI-native commerce. We help leading D2C brands turn their product catalog into a performance engine — combining feed infrastructure, creative automation, and performance intelligence to unlock revenue from paid media. We sit at the intersection of: Product data, AI-driven creative generation, Performance analytics, Paid social infrastructure. Our platform powers catalog-driven advertising across Meta, TikTok, and beyond — for brands serious about scale. We are a lean, high-caliber team. We move fast. We own outcomes. We measure everything. If you want to learn how creative actually drives revenue — not just engagement — this is where you do it. We are hiring a Junior Creative Strategist — not just a designer. This role blends: Performance creative, Data interpretation, Structured testing, Catalog-driven advertising, Client collaboration. You will work on paid social creative for fast-growing D2C brands — building and iterating catalog ads that directly impact revenue. This is not a “make it look pretty” job. This is a “make it convert” job.

Requirements

Strong visual fundamentals (layout, typography, hierarchy)
Mobile-first mindset
Ability to design clean, bold, conversion-focused creative
Attention to detail when working with dynamic data
Structured thinker (you can explain why something should perform)
Curious about performance marketing
Interested in consumer psychology
Excited by testing and iteration
Comfortable learning analytics platforms
Motivated by measurable outcomes
Figma (required)
Canva (required)
Adobe Suite (Photoshop / Illustrator)

Nice To Haves

Basic motion skills a plus
Interest in AI creative tools a strong plus

Responsibilities

Design high-performing catalog ads (Meta, TikTok, Google)
Build scalable, feed-driven templates
Develop structured creative variations for testing
Create hooks, headlines, layouts, and visual hierarchies optimized for conversion
Translate performance insights into new creative directions
Support creative brief development based on data trends
Review campaign data with Customer Success Managers
Interpret CTR, CVR, ROAS, CPA, and engagement metrics
Identify patterns across winning creatives
Contribute insights into what’s working (and why)
Help build creative reporting summaries for clients
Work within dynamic product ad systems
Understand how product feeds influence creative output
Design for scalability across hundreds or thousands of SKUs
Think in systems — not one-off assets
Participate in internal strategy discussions
Contribute to creative presentations
Iterate quickly based on client and performance feedback
Work closely with product and growth teams