Jr Digital Marketing & Communications Manager

Florida International University • Miami, FL

400d • $44,057 - $45,000

About The Position

The Jr Digital Marketing & Communications Manager at Florida International University (FIU) is responsible for supporting the maintenance of editorial standards and the quality of enrollment marketing and communications content. This role involves assisting in the creation of content strategies, developing email marketing campaigns, and ensuring that all communications align with best practices and user expectations. The position requires collaboration with various teams to enhance FIU's digital presence and print materials, while also managing the communication calendar and analyzing campaign performance metrics.

Requirements

• Bachelor's degree in Marketing, Media/Public Relations, Communications or related field.
• One (1) year of experience in a related field.

Nice To Haves

• Experience and/or knowledge of Photoshop and Adobe Creative Suite.
• Ability to handle multiple projects and awareness of deadlines.

Responsibilities

• Support the maintenance of editorial standards and accuracy of enrollment marketing content.
• Assist in creating content strategy recommendations based on various analyses and reports.
• Develop user-friendly online content for FIU's digital presence and print materials.
• Implement email marketing messages and campaigns to increase student applications and enrollment.
• Revise and copy-edit material to ensure appropriate tone and consistent messaging.
• Set quality standards and measure content quality against best practices.
• Collaborate with designers, business analysts, and communications directors to develop content.
• Collect and analyze weekly email campaign performance metrics.
• Assist with participatory design/user testing sessions and present findings to teams.
• Interpret educational media/communication rules and recommend improvements.
• Manage the communication calendar to ensure adherence to schedules and timelines.

Benefits

• Competitive salary range of $44,057 - $45,000.
• Flexible work hours as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees