Jr. Copywriter | DERMSTORE

THG • New York, NY

250d • $67,500 - $72,500

About The Position

As a Jr. Copywriter, you will play a pivotal role in shaping and maintaining Dermstore's brand voice, driving content development and reinforcing education as a brand pillar. You will support creative content strategy, product narratives, brand storytelling and voice through Dermstore integrated campaigns and always-on programming for paid and owned marketing channels. You will execute a strong editorial POV for integrated campaigns and help define and uphold Dermstore's distinct voice and authority at every consumer touchpoint. The role requires a creative, strategic and collaborative mindset paired with a multi-disciplinary mastery of creative formats, storytelling devices and precise attention to detail and tone. Your goal will be to launch and support a renewed editorial culture and ecosystem, bringing brand and product stories to market in effective, creative and authentic ways.

Requirements

• 2 - 4 years in copywriting or editorial position
• Proven success supporting multi-discipline integrated marketing creative and creating storytelling assets across digital media and video as well as traditional and print media
• Strong and decisive editing skills necessary, with ability to line-edit, story-edit, visually edit, sense check copy and edit messaging hierarchy in a visual context
• Experience with ecommerce marketing channels
• Experience with narrative video storyboards and scripts a plus
• Knowledge of beauty and skincare trends and storytelling a big plus
• Ability to work independently as well as collaboratively with a diverse group of colleagues and stakeholders
• Demonstrated excellence in communication and presentation skills
• Comfort in situations with ambiguity and complexity
• Agile multitasker who can shift task to task and keep workstreams organized
• Entrepreneurial mindset and proactive problem-solver with strong decision-making capability
• Willingness to iterate to achieve the best outcomes
• Extremely well-organized with excellent time management skills
• Excellent project management skills and ability to work cross-functionally
• Proven track record for being a self-starter, solution-oriented strategic thinker, and creative collaborator

Responsibilities

• Write clear, concise copy for various channels, including email, site, product descriptions, promotional materials, UI/UX and more, upholding brand voice guidelines while adjusting tone for channel, asset or campaign.
• Support Dermstore's overall editorial strategy in alignment with company goals, intersecting consumer insights, business trends and Buying priorities to create marketing campaign narratives.
• Help maintain the brand editorial calendar to ensure company-wide awareness of seasonal stories and timely and consistent content publication, working closely with brand and cross-functional teams to integrate editorial priorities into all communications and marketing strategies.
• Execute brand and product storytelling franchises to drive consumer engagement and provide scalable templates for ongoing content production.
• Collaborate with cross-functional teams to plan, create, curate and implement a wide range of content, including videos, paid and organic social posts, blog articles, email marketing and e-commerce site copy.
• Work closely with Brand & Campaigns teams to deliver integrated marketing assets that deliver to brief, on time, across all channels.
• Develop and refine Brand's tone, messaging and voice across all channels and oversee copywriting and messaging to ensure copy is tailored and optimized for each channel.
• Help evolve the blog to deliver on a key brand pillar —education — as well as business objectives in driving organic traffic and conversion.

Benefits

• Salary: $67,500 - $72,500
• Hybrid work schedule: 3 days in-office; 2 day WFH
• Office Location: New York City (Financial District)
• Medical, Dental, Vision plans
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays (early end time)
• Exclusive employee discounts on THG Brands

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Merchant Wholesalers, Durable Goods