IT MarTech Data Solutions Architect

Corsair • Milpitas, CA

234d • $170,000 - $190,000

About The Position

We are seeking an experienced and hands-on MarTech Data Solutions Architect to lead the design, integration, and optimization of our marketing technology ecosystem. This role is critical to enabling personalized, data-driven customer experiences across the entire marketing funnel—from acquisition to retention. You'll serve as a strategic partner to Marketing, Product, Engineering, and Data teams, ensuring seamless orchestration of customer data and campaign technologies.

Requirements

• 7+ years of experience in marketing technology, digital analytics, or data architecture roles.
• Proven hands-on expertise with Customer Data Platforms like mParticle, Segment, or Twilio Engage.
• Deep experience with GA4, Google Tag Manager, and modern analytics stacks.
• Advanced understanding of email and lifecycle marketing via platforms like Braze, Iterable, or similar.
• Strong knowledge of SEO tools, web performance metrics, and site tagging best practices.
• Familiarity with CDP-to-CRM integration patterns, server-side tagging, and privacy frameworks (e.g., GDPR, CCPA).
• Strong communication skills-able to bridge business needs with technical implementation.

Nice To Haves

• Experience with data warehouse technologies (e.g., Snowflake), reverse ETL tools (e.g., Hightouch), or orchestration platforms (e.g., Airflow, Segment Protocols).

Responsibilities

• Lead architecture and implementation of CDPs (e.g., mParticle, Segment, Twilio) to unify customer data and power real-time experiences.
• Architect end-to-end customer journeys, ensuring smooth data flows across platforms like GA4, Braze, SEO tools, CRM, and web personalization engines.
• Serve as the SME on Google Analytics (GA4)-supporting advanced tagging, attribution modeling, and custom event tracking in alignment with business KPIs.
• Design and manage email marketing infrastructure (e.g., Braze), enabling advanced segmentation, A/B testing, and multi-channel messaging.
• Partner with SEO and content teams to integrate MarTech tools with search analytics, technical SEO platforms (e.g., Screaming Frog, SEMrush), and web performance insights.
• Define data schemas, consent management policies, and event taxonomies across web and mobile.
• Monitor relationships with existing customers through CRM systems.
• Ensure the CRM system provides an effective sales funnel.
• Develop and implement marketing techniques that will drive new customers.
• Collaborate with data engineering teams to ensure compliance, scalability, and governance across customer data flows.
• Track marketing metrics and trends, like conversion rates and web analytics.
• Translate marketing strategies into technical requirements and scalable solutions.
• Evaluate new tools, integrations, and emerging platforms to ensure our stack stays modern and efficient.

Benefits

• Annual Salary Range $170,000-$190,000 USD

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 101-250 employees