Corsair-posted 6 months ago
$170,000 - $190,000/Yr
Full-time • Senior
Milpitas, CA
101-250 employees
Professional, Scientific, and Technical Services

We are seeking an experienced and hands-on MarTech Data Solutions Architect to lead the design, integration, and optimization of our marketing technology ecosystem. This role is critical to enabling personalized, data-driven customer experiences across the entire marketing funnel—from acquisition to retention. You'll serve as a strategic partner to Marketing, Product, Engineering, and Data teams, ensuring seamless orchestration of customer data and campaign technologies.

  • Lead architecture and implementation of CDPs (e.g., mParticle, Segment, Twilio) to unify customer data and power real-time experiences.
  • Architect end-to-end customer journeys, ensuring smooth data flows across platforms like GA4, Braze, SEO tools, CRM, and web personalization engines.
  • Serve as the SME on Google Analytics (GA4)-supporting advanced tagging, attribution modeling, and custom event tracking in alignment with business KPIs.
  • Design and manage email marketing infrastructure (e.g., Braze), enabling advanced segmentation, A/B testing, and multi-channel messaging.
  • Partner with SEO and content teams to integrate MarTech tools with search analytics, technical SEO platforms (e.g., Screaming Frog, SEMrush), and web performance insights.
  • Define data schemas, consent management policies, and event taxonomies across web and mobile.
  • Monitor relationships with existing customers through CRM systems.
  • Ensure the CRM system provides an effective sales funnel.
  • Develop and implement marketing techniques that will drive new customers.
  • Collaborate with data engineering teams to ensure compliance, scalability, and governance across customer data flows.
  • Track marketing metrics and trends, like conversion rates and web analytics.
  • Translate marketing strategies into technical requirements and scalable solutions.
  • Evaluate new tools, integrations, and emerging platforms to ensure our stack stays modern and efficient.
  • 7+ years of experience in marketing technology, digital analytics, or data architecture roles.
  • Proven hands-on expertise with Customer Data Platforms like mParticle, Segment, or Twilio Engage.
  • Deep experience with GA4, Google Tag Manager, and modern analytics stacks.
  • Advanced understanding of email and lifecycle marketing via platforms like Braze, Iterable, or similar.
  • Strong knowledge of SEO tools, web performance metrics, and site tagging best practices.
  • Familiarity with CDP-to-CRM integration patterns, server-side tagging, and privacy frameworks (e.g., GDPR, CCPA).
  • Strong communication skills-able to bridge business needs with technical implementation.
  • Experience with data warehouse technologies (e.g., Snowflake), reverse ETL tools (e.g., Hightouch), or orchestration platforms (e.g., Airflow, Segment Protocols).
  • Annual Salary Range $170,000-$190,000 USD
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