IT Business Partner – Marketing Technology (Director Level)

Haleon • NJ

82d • $186,608 - $256,586

About The Position

As the IT Business Partner – Marketing Technology for Haleon’s US Market, you will serve as the strategic technology leader and trusted advisor to the US Consumer Experience and Marketing teams. You will define and drive the MarTech strategy, architecture, and roadmap to enable data-driven, personalized, and scalable marketing capabilities. This role is pivotal in aligning technology with commercial priorities, accelerating digital transformation, and ensuring Haleon remains at the forefront of consumer health innovation.

Requirements

• Bachelor’s degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field.
• 10+ years of experience in MarTech, Digital Marketing, or IT Strategy, with at least 5 years in a leadership role.
• Strong strategic thinker who is also hands-on Technologist with a track record of delivering CDP, DAM, B2B eCommerce and Sales Force automation.

Nice To Haves

• Master’s degree in Business Administration, Information Systems, or related discipline.
• Proven experience in CPG, FMCG, or Consumer Health industries.
• Deep understanding of marketing automation, customer data platforms (CDP), content management systems (CMS), and analytics tools (GA4, GA360).
• Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms.
• Familiarity with E2E integration methods (API, ETL, EDI) and data governance practices.
• Agile/Scrum/SAFe certifications and experience managing cross-functional delivery teams.

Responsibilities

• Act as the primary liaison between US Marketing and Global/Regional Digital & Tech teams, including US Marketing Technology demand, planning and budget management.
• Define and evolve the US MarTech roadmap across Audience, Media, Performance, Direct-to-Consumer (DTC), and Consumer Care.
• Translate business goals into technology strategies that drive customer engagement, acquisition, and retention.
• Co-development of Market use cases and campaigns with business stakeholders to achieve goals and value.
• Champion the adoption of global MarTech capabilities while tailoring solutions to the US market needs, which includes vendor relationships with new and existing Marketing technology vendors.
• Lead the design and implementation of a modern, scalable MarTech stack integrated with CRM, CDP, CMS, DAM, and analytics platforms.
• Ensure seamless integration with enterprise systems (ERP, OMS, eCommerce, CIAM) and data infrastructure.
• Drive innovation through experimentation with AI/ML, personalization, and automation tools.
• Oversee the segmentation of the audience across all platforms and the deployment of personalized campaigns across all touchpoints.
• Oversee delivery of MarTech initiatives, ensuring alignment with business priorities, timelines, and budgets.
• Establish governance frameworks to ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
• Manage vendor relationships and ensure optimal use of MarTech platforms and services.
• Partner with Marketing, Commercial, Data, and IT teams to operationalize digital strategies.
• Facilitate workshops and working sessions to gather requirements, define workflows, and drive process transformation.
• Foster a culture of collaboration, knowledge sharing, and continuous improvement.

Benefits

• Generous 401(k) plan.
• Tuition reimbursement.
• Time off programs including 6 months paid parental leave.
• Healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• Opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree