Asset & Wealth Management, Private Wealth Management, Investments Marketing Associate

Goldman Sachs•Atlanta, GA

About The Position

As an Associate, you will be responsible for supporting the development and execution of marketing strategies for a range of investment solutions and wealth management products. This includes drafting marketing materials, collaborating with internal and external partners, and managing projects from initiation to completion. A key focus will be on partnering with advisor teams to drive product awareness and adoption, as well as utilizing a data-driven approach to optimize marketing tactics and improve client engagement. Ideal candidates will possess financial acumen, strong writing and communication skills, be detail-oriented, and have experience with multi-channel marketing strategies. They should be proficient in copywriting and editing, project management, and budget tracking. This candidate should also be a creative thinker and be eager to contribute to the continuous improvement of the marketing team's processes.

Requirements

Bachelor’s Degree Required
4 or more years professional experience, preferably in integrated or product marketing
Experience working in financial services (wealth management, investments, etc.)
Strong copywriting and editorial skills
Familiarity with design skills across Microsoft suite
Executing a distinctive program in the marketplace that helps achieve our goals
Positive team outlook that encourages personal growth, team engagement, client focused attitude
Strong interpersonal skills and a desire to work in a team-oriented environment
Ability to work in a fast-paced environment and think clearly under pressure
Highly organized with attention to detail and excellent follow-through
Strong verbal and written communication skills
Entrepreneurial
Creative thinker

Responsibilities

Lead in development and creation of comprehensive marketing strategy across a range of investment solutions, including alternatives and wealth management products.
Partner closely with business and product teams to develop strategies and content and increase advisor engagement and adoption.
Draft and edit copy for pitch books, article content, amplification plans, and additional client materials.
Work collaboratively across internal marketing team members and external partners, agencies, and vendors to support both new and current multi-channel marketing strategies.
Work with project stakeholders across marketing, business, advisor teams, compliance, creative, web, and analytics from project initiation through execution, including initial planning, creative briefing, copywriting/design, implementation, monitoring optimization, analysis, and reporting.
Compose language for and lightly design internal educational materials.
Brainstorm creative ideas to ensure we are maximizing client engagement ideas and tactics.
Use a data-driven and iterative approach to further enhance and optimize marketing tactics.
Create regular reports based on test results and other ongoing initiatives to share with leadership.
Contribute to the development and improvement of the Marketing team’s processes for improved collaboration and execution.
Manage invoicing, budget tracking, and statement of work approval process.