Investment Newsletter Copywriter

Zacks Investment Research • Chicago, IL

301d

About The Position

Zacks Investment Research is seeking a full-time Investment Newsletter Copywriter to join our team. With over 30 years of experience in providing U.S. equity investors with essential investment information, Zacks has established itself as a leader in the financial community. The successful candidate will play a crucial role in creating compelling copy for our investment newsletters, aimed at retail investors. This position requires a strong background in direct-response copywriting, particularly in the financial sector, to effectively engage our audience and drive sales.

Requirements

• Proven experience as an Investment Newsletter Copywriter.
• Demonstrated ability to write copy that sells for investment newsletter publishers.
• Direct-response experience in writing and creating impactful Video Sales Letters (VSL).
• Extensive experience in the financial space is preferred.
• Successful track record in creating ad campaigns using VSLs.

Responsibilities

• Write persuasive copy for investment newsletters that effectively sells products to retail investors.
• Create impactful Video Sales Letters (VSL) that resonate with the target audience.
• Develop ad campaigns utilizing VSLs for outside marketing efforts.
• Storyboard VSLs and understand optimal video lengths for engagement.
• Analyze key performance indicators (KPIs) to assess the effectiveness of copy and campaigns.

Benefits

• Generous compensation package offered to the right candidate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Number of Employees: 251-500 employees